Quantinno Capital Management LP Trims Stake in Planet Fitness, Inc. $PLNT

Quantinno Capital Management LP lessened its position in Planet Fitness, Inc. (NYSE:PLNT) by 14.8% in the first quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm owned 122,551 shares of the company’s stock after selling 21,243 shares during the quarter. Quantinno Capital Management LP’s holdings in Planet Fitness were worth $9,115,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Lazard Asset Management LLC bought a new position in Planet Fitness in the first quarter worth $5,836,000. Delta Global Management LP bought a new stake in shares of Planet Fitness during the 1st quarter valued at $2,054,000. Caxton Associates LLP purchased a new stake in shares of Planet Fitness in the 1st quarter worth about $222,000. Inceptionr LLC purchased a new stake in shares of Planet Fitness in the 1st quarter worth about $539,000. Finally, Bank of Nova Scotia lifted its position in Planet Fitness by 30.8% during the 1st quarter. Bank of Nova Scotia now owns 4,946 shares of the company’s stock valued at $368,000 after acquiring an additional 1,166 shares during the period. 95.53% of the stock is owned by hedge funds and other institutional investors.

Planet Fitness Stock Performance

Shares of NYSE:PLNT opened at $55.93 on Wednesday. The stock has a market capitalization of $4.44 billion, a price-to-earnings ratio of 20.19, a PEG ratio of 1.22 and a beta of 1.03. The stock’s 50-day simple moving average is $52.68 and its two-hundred day simple moving average is $67.90. Planet Fitness, Inc. has a 52-week low of $37.03 and a 52-week high of $114.26.

Planet Fitness (NYSE:PLNT) last announced its earnings results on Thursday, May 7th. The company reported $0.74 EPS for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. The company had revenue of $337.24 million for the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.Planet Fitness’s revenue for the quarter was up 21.9% compared to the same quarter last year. During the same period last year, the firm earned $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, equities analysts forecast that Planet Fitness, Inc. will post 3.17 earnings per share for the current fiscal year.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness previously reported better-than-expected quarterly results, including $0.74 in EPS versus a $0.63 consensus estimate and revenue of $337.2 million versus expectations of $298.6 million. Revenue increased 21.9% year over year, providing a fundamental offset to the legal overhang.
• Neutral Sentiment: Several firms—including Rosen, Pomerantz, Bernstein Liebhard, Bronstein Gewirtz, Schall Brown & Schwartz, and others—are seeking investors who purchased PLNT shares from November 6, 2025, through May 6, 2026, to serve as lead plaintiffs. The lead-plaintiff deadline is September 14, 2026. Rosen investor notice
• Negative Sentiment: The lawsuits allege that Planet Fitness and certain executives violated federal securities laws by misleading investors about membership growth, Black Card pricing, same-club sales, and the company’s three-year growth outlook. The allegations have not been proven in court. Levi & Korsinsky lawsuit notice
• Negative Sentiment: Investor notices link the legal claims to a sharp prior selloff after Planet Fitness lowered its 2026 targets and withdrew its three-year growth algorithm. Reports also cite a marketing campaign that allegedly alienated casual gym-goers and contributed to disappointing membership gains during the key first-quarter sign-up period. Bleichmar Fonti & Auld lawsuit announcement
• Negative Sentiment: The expanding number of law-firm solicitations increases reputational and litigation uncertainty for PLNT. Potential financial damages, legal expenses, and continued investor scrutiny could weigh on the stock even though Planet Fitness is guiding to approximately $3.19 in 2026 EPS.

Analyst Ratings Changes

PLNT has been the topic of a number of recent research reports. Royal Bank Of Canada cut their price objective on shares of Planet Fitness from $85.00 to $55.00 and set an “outperform” rating on the stock in a report on Friday, May 8th. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $55.00 price objective on shares of Planet Fitness in a research note on Wednesday, July 22nd. Bank of America reissued a “neutral” rating and issued a $59.00 target price (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. William Blair downgraded Planet Fitness from an “outperform” rating to a “market perform” rating in a report on Thursday, May 7th. Finally, Wells Fargo & Company reaffirmed an “overweight” rating on shares of Planet Fitness in a research report on Monday, July 20th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have assigned a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, Planet Fitness currently has a consensus rating of “Moderate Buy” and a consensus target price of $74.50.

Insider Buying and Selling

In related news, Director Frances G. Rathke acquired 5,000 shares of the firm’s stock in a transaction dated Friday, May 8th. The shares were purchased at an average price of $46.21 per share, with a total value of $231,050.00. Following the completion of the purchase, the director directly owned 5,000 shares of the company’s stock, valued at $231,050. This represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. 0.90% of the stock is currently owned by insiders.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.