Alphabet Inc. $GOOGL Shares Bought by Morling Financial Advisors LLC

Morling Financial Advisors LLC raised its holdings in shares of Alphabet Inc. (NASDAQ:GOOGL) by 59.2% in the first quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 5,303 shares of the information services provider’s stock after buying an additional 1,972 shares during the quarter. Alphabet comprises about 0.5% of Morling Financial Advisors LLC’s portfolio, making the stock its 23rd biggest holding. Morling Financial Advisors LLC’s holdings in Alphabet were worth $1,525,000 at the end of the most recent quarter.

Other hedge funds have also modified their holdings of the company. Norges Bank purchased a new stake in Alphabet during the 4th quarter valued at about $30,534,239,000. Cardano Risk Management B.V. lifted its stake in Alphabet by 855.3% in the 4th quarter. Cardano Risk Management B.V. now owns 14,525,280 shares of the information services provider’s stock worth $4,546,413,000 after purchasing an additional 13,004,828 shares in the last quarter. Vanguard Group Inc. lifted its stake in Alphabet by 2.4% in the 4th quarter. Vanguard Group Inc. now owns 528,969,322 shares of the information services provider’s stock worth $165,567,398,000 after purchasing an additional 12,531,695 shares in the last quarter. Capital World Investors boosted its holdings in shares of Alphabet by 28.0% during the 3rd quarter. Capital World Investors now owns 53,107,572 shares of the information services provider’s stock worth $12,910,542,000 after purchasing an additional 11,605,785 shares during the last quarter. Finally, Diamant Asset Management Inc. boosted its holdings in shares of Alphabet by 28,950.0% during the 1st quarter. Diamant Asset Management Inc. now owns 9,291,926 shares of the information services provider’s stock worth $2,671,986,000 after purchasing an additional 9,259,940 shares during the last quarter. 40.03% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on the company. Wells Fargo & Company set a $411.00 price target on Alphabet and gave the company an “overweight” rating in a research report on Thursday. Daiwa Securities Group lifted their price objective on Alphabet from $380.00 to $445.00 and gave the stock a “buy” rating in a research report on Tuesday, May 5th. Susquehanna reissued a “positive” rating and set a $460.00 price objective (up from $400.00) on shares of Alphabet in a research note on Thursday, April 30th. Rosenblatt Securities restated a “neutral” rating and issued a $393.00 target price on shares of Alphabet in a report on Thursday, July 23rd. Finally, Loop Capital raised their target price on Alphabet from $355.00 to $490.00 and gave the stock a “buy” rating in a research note on Friday, May 15th. Five analysts have rated the stock with a Strong Buy rating, forty-five have assigned a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, Alphabet currently has a consensus rating of “Buy” and a consensus target price of $419.86.

Alphabet Price Performance

Shares of GOOGL opened at $326.56 on Tuesday. Alphabet Inc. has a 1-year low of $187.82 and a 1-year high of $408.61. The stock has a market cap of $3.96 trillion, a PE ratio of 16.40, a P/E/G ratio of 1.06 and a beta of 1.24. The firm has a 50-day simple moving average of $361.53 and a two-hundred day simple moving average of $338.98. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64.

Alphabet (NASDAQ:GOOGL) last released its quarterly earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.89 by $6.22. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $117.07 billion. As a group, analysts forecast that Alphabet Inc. will post 17.59 EPS for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be given a $0.22 dividend. The ex-dividend date of this dividend is Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. Alphabet’s payout ratio is presently 4.42%.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Wall Street analysts continue to support Alphabet’s AI strategy, with several firms maintaining bullish ratings despite trimming price targets to reflect heavier capital expenditures. Investors appear to view the pullback as a buying opportunity. GOOG stock rebounds as Wall Street continues to back AI strategy despite PT cuts
• Positive Sentiment: Alphabet’s second-quarter performance exceeded expectations, including $119.8 billion in revenue and $9.11 in adjusted earnings per share versus consensus of $117.07 billion and $2.89, respectively. Search demand and Google Cloud growth remain key areas of momentum.
• Positive Sentiment: Reports suggest Alphabet’s biggest AI concern—whether its investments can generate meaningful demand and returns—may be easing. Cloud growth, enterprise adoption and early AI monetization support the case for continued investment. Forget AI Capex Concerns – Buy Alphabet After Excellent Q2 Earnings
• Positive Sentiment: YouTube reached a multiyear agreement to include NBCUniversal’s Peacock content in YouTube Premium subscriptions, potentially strengthening the platform’s entertainment offering and subscriber value beginning in 2027. NBCUniversal and YouTube ink deal to embed Peacock
• Neutral Sentiment: Analysts and investors remain divided over Alphabet’s raised 2026 capital-spending forecast of approximately $195 billion to $205 billion. The spending should support AI data centers, Cloud capacity and future growth, but returns will depend on sustained demand.
• Negative Sentiment: Alphabet reportedly spent about $44.9 billion on AI-related investment during the quarter, producing negative free cash flow for the first time as a public company. The deterioration has intensified concerns about spending discipline and the risk that AI returns take longer than expected. Google spent $490 million a day on AI
• Negative Sentiment: Broader technology stocks are not being rewarded for strong earnings, suggesting investors are scrutinizing valuations, capital intensity and future cash flow more closely. This limits the potential upside from Alphabet’s earnings beat.
• Negative Sentiment: A reported privacy issue involving publicly searchable Claude conversations and user-created files on Google search could create reputational or regulatory concerns, although the incident primarily involves Anthropic’s sharing controls. Claude shared chats and Artifacts found on Google

Insider Buying and Selling

In other Alphabet news, Director John L. Hennessy sold 1,050 shares of the company’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $368.63, for a total transaction of $387,061.50. Following the transaction, the director directly owned 1,481 shares in the company, valued at $545,941.03. This represents a 41.49% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider John Kent Walker sold 8,998 shares of the firm’s stock in a transaction on Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the transaction, the insider owned 75,290 shares of the company’s stock, valued at approximately $26,298,044.10. This represents a 10.68% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 159,415 shares of company stock valued at $7,672,279 over the last quarter. 11.61% of the stock is owned by corporate insiders.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.