Van Berkom & Associates Inc. Buys 172,586 Shares of Planet Fitness, Inc. $PLNT

Van Berkom & Associates Inc. lifted its stake in shares of Planet Fitness, Inc. (NYSE:PLNT) by 21.1% during the 1st quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 990,819 shares of the company’s stock after purchasing an additional 172,586 shares during the quarter. Planet Fitness accounts for 2.4% of Van Berkom & Associates Inc.’s holdings, making the stock its 21st biggest holding. Van Berkom & Associates Inc.’s holdings in Planet Fitness were worth $73,697,000 as of its most recent filing with the SEC.

A number of other hedge funds also recently modified their holdings of the stock. V Square Quantitative Management LLC acquired a new position in Planet Fitness in the fourth quarter valued at about $27,000. Clearstead Advisors LLC grew its stake in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after buying an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC grew its stake in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after buying an additional 214 shares in the last quarter. Los Angeles Capital Management LLC bought a new position in Planet Fitness in the 4th quarter valued at about $41,000. Finally, Danske Bank A S bought a new position in Planet Fitness in the 3rd quarter valued at about $52,000. Institutional investors own 95.53% of the company’s stock.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Multiple law firms announced or reminded investors about a securities class action against Planet Fitness, with lead-plaintiff deadlines generally set for September 14, 2026. These notices keep the litigation overhang in the spotlight. Article: Bragar Eagel & Squire, P.C. Announces that a Class Action Lawsuit Has Been Filed Against Planet Fitness, Inc. and Encourages Investors to Contact the Firm
• Neutral Sentiment: Other firms, including Rosen, Pomerantz, Kirby McInerney, and Robbins, also issued investor alerts about the same class action, suggesting the legal story is broad and still developing. Article: ROSEN, LEADING INVESTOR COUNSEL, Encourages Planet Fitness, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – PLNT
• Neutral Sentiment: Planet Fitness saw unusually heavy call-option activity, with traders buying far more calls than normal, indicating some investors may be positioning for a rebound despite the legal pressure.
• Negative Sentiment: The class action and related securities-fraud investigations could increase legal costs and raise uncertainty around Planet Fitness’ outlook, which may weigh on the stock until there is more clarity on the allegations and potential exposure.

Planet Fitness Stock Performance

Shares of NYSE:PLNT opened at $52.38 on Monday. Planet Fitness, Inc. has a 52 week low of $37.03 and a 52 week high of $114.47. The firm has a market cap of $4.16 billion, a PE ratio of 18.91, a price-to-earnings-growth ratio of 1.14 and a beta of 1.04. The firm’s fifty day moving average is $51.75 and its 200-day moving average is $72.13.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, beating analysts’ consensus estimates of $0.63 by $0.11. The business had revenue of $337.24 million during the quarter, compared to the consensus estimate of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.Planet Fitness’s quarterly revenue was up 21.9% on a year-over-year basis. During the same period in the prior year, the business posted $0.59 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Sell-side analysts forecast that Planet Fitness, Inc. will post 3.18 EPS for the current year.

Analyst Upgrades and Downgrades

Several brokerages have recently commented on PLNT. Roth Capital dropped their target price on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating for the company in a research report on Wednesday, May 20th. Stifel Nicolaus reduced their price target on shares of Planet Fitness from $105.00 to $90.00 and set a “buy” rating on the stock in a research report on Friday, April 24th. KeyCorp decreased their price objective on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a research note on Friday, May 8th. Royal Bank Of Canada lowered their price objective on shares of Planet Fitness from $85.00 to $55.00 and set an “outperform” rating for the company in a research report on Friday, May 8th. Finally, Weiss Ratings cut Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Thursday, June 18th. One analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $74.71.

Insider Activity at Planet Fitness

In related news, Director Frances G. Rathke purchased 5,000 shares of Planet Fitness stock in a transaction on Friday, May 8th. The shares were purchased at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the transaction, the director owned 5,000 shares of the company’s stock, valued at approximately $231,050. This represents a ∞ increase in their position. The purchase was disclosed in a legal filing with the SEC, which is available at this hyperlink. Company insiders own 0.90% of the company’s stock.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.