BlackBerry (NYSE:BB) Trading Down 8.9% – Time to Sell?

BlackBerry Limited (NYSE:BB)’s share price traded down 8.9% during mid-day trading on Thursday . The company traded as low as $9.63 and last traded at $9.6950. 4,837,227 shares changed hands during mid-day trading, a decline of 76% from the average session volume of 20,224,199 shares. The stock had previously closed at $10.64.

Analyst Upgrades and Downgrades

A number of analysts have recently weighed in on BB shares. Raymond James Financial increased their target price on shares of BlackBerry from $4.75 to $9.50 and gave the stock a “market perform” rating in a report on Friday, June 26th. Weiss Ratings cut BlackBerry from a “hold (c)” rating to a “sell (d+)” rating in a report on Tuesday, July 7th. Canadian Imperial Bank of Commerce boosted their target price on BlackBerry from $10.00 to $13.00 and gave the company an “outperformer” rating in a research note on Friday, June 26th. TD Securities reaffirmed a “hold” rating and issued a $8.00 price target on shares of BlackBerry in a research note on Friday, June 26th. Finally, Wall Street Zen raised shares of BlackBerry from a “hold” rating to a “buy” rating in a research report on Monday, June 8th. One research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, seven have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the company currently has an average rating of “Hold” and an average price target of $8.92.

BlackBerry Stock Down 9.7%

The company has a market capitalization of $5.63 billion, a P/E ratio of 106.80 and a beta of 2.20. The company has a 50-day moving average of $9.12 and a two-hundred day moving average of $5.69. The company has a quick ratio of 2.20, a current ratio of 2.20 and a debt-to-equity ratio of 0.26.

BlackBerry (NYSE:BB) last posted its quarterly earnings data on Thursday, June 25th. The company reported $0.04 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.03 by $0.01. The business had revenue of $152.90 million during the quarter, compared to the consensus estimate of $136.10 million. BlackBerry had a return on equity of 11.66% and a net margin of 10.31%.The firm’s quarterly revenue was up 25.6% compared to the same quarter last year. During the same quarter in the prior year, the company earned $0.02 earnings per share. BlackBerry has set its FY 2027 guidance at 0.160-0.200 EPS and its Q2 2027 guidance at 0.030-0.040 EPS. On average, research analysts predict that BlackBerry Limited will post 0.13 EPS for the current year.

Insider Buying and Selling at BlackBerry

In related news, SVP Jennifer Armstrong-Owen sold 3,296 shares of the stock in a transaction dated Thursday, July 9th. The shares were sold at an average price of $10.92, for a total value of $35,992.32. Following the completion of the transaction, the senior vice president directly owned 106,091 shares in the company, valued at $1,158,513.72. This trade represents a 3.01% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Philip S. Kurtz sold 6,414 shares of BlackBerry stock in a transaction dated Thursday, July 9th. The shares were sold at an average price of $11.07, for a total transaction of $71,002.98. Following the transaction, the insider directly owned 125,158 shares of the company’s stock, valued at approximately $1,385,499.06. This trade represents a 4.87% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 355,858 shares of company stock valued at $4,012,270 over the last 90 days. 0.51% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On BlackBerry

Several large investors have recently made changes to their positions in the business. General American Investors Co. Inc. bought a new stake in BlackBerry in the fourth quarter worth $3,892,000. Havemeyer Place LP purchased a new stake in shares of BlackBerry in the fourth quarter worth $1,349,000. Hsbc Holdings PLC increased its holdings in shares of BlackBerry by 1,501.9% during the fourth quarter. Hsbc Holdings PLC now owns 1,890,023 shares of the company’s stock valued at $7,116,000 after acquiring an additional 1,772,039 shares in the last quarter. TD Asset Management Inc increased its holdings in shares of BlackBerry by 3.4% during the fourth quarter. TD Asset Management Inc now owns 1,809,320 shares of the company’s stock valued at $6,837,000 after acquiring an additional 60,320 shares in the last quarter. Finally, SG Americas Securities LLC purchased a new position in shares of BlackBerry in the 1st quarter worth about $178,000. 54.48% of the stock is currently owned by hedge funds and other institutional investors.

BlackBerry Company Profile

BlackBerry Limited, formerly known as Research In Motion (RIM), is a Canadian enterprise software and cybersecurity company based in Waterloo, Ontario. Since its founding in 1984, the firm has evolved from a pioneer in mobile devices into a specialist in secure communications, endpoint management, and embedded systems software. BlackBerry’s core mission today centers on delivering security-first solutions that protect critical data and infrastructure across diverse industries.

At the heart of BlackBerry’s offerings is the BlackBerry Spark® platform, which combines unified endpoint management (UEM), secure communications, and artificial intelligence–driven threat detection into a single framework.