Saga Communications (NASDAQ:SGA – Get Free Report) and Liberty Global (NASDAQ:LBTYK – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, earnings, dividends, profitability and risk.
Institutional & Insider Ownership
74.3% of Saga Communications shares are held by institutional investors. Comparatively, 46.1% of Liberty Global shares are held by institutional investors. 22.4% of Saga Communications shares are held by insiders. Comparatively, 9.9% of Liberty Global shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Profitability
This table compares Saga Communications and Liberty Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Saga Communications | -8.24% | 3.88% | 2.90% |
| Liberty Global | -109.64% | -47.65% | -22.51% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Saga Communications | 1 | 2 | 0 | 0 | 1.67 |
| Liberty Global | 1 | 0 | 0 | 0 | 1.00 |
Earnings and Valuation
This table compares Saga Communications and Liberty Global”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Saga Communications | $105.77 million | 0.56 | -$7.90 million | ($1.35) | -6.87 |
| Liberty Global | $4.88 billion | 0.72 | -$7.14 billion | ($16.00) | -0.65 |
Saga Communications has higher earnings, but lower revenue than Liberty Global. Saga Communications is trading at a lower price-to-earnings ratio than Liberty Global, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Saga Communications has a beta of -0.1, suggesting that its share price is 110% less volatile than the S&P 500. Comparatively, Liberty Global has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500.
Summary
Saga Communications beats Liberty Global on 8 of the 12 factors compared between the two stocks.
About Saga Communications
Saga Communications, Inc., a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
About Liberty Global
Liberty Global Ltd., together with its subsidiaries, provides broadband internet, video, fixed-line telephony, and mobile communications services to residential and business customers. It offers value-added broadband services, such as WiFi features, security, anti-virus, firewall, spam protection, smart home services, online storage solutions, and web spaces; and Connect Box that delivers in-home Wi-Fi service. The company provides various tiers of digital video programming and audio services, as well as digital video recorders and multimedia home gateway systems; Horizon 5, a cloud-based, multi-screen entertainment platform that combines linear television, including recording and replay features and video-on-demand services; Horizon Go, an online mobile app; and channels, including general entertainment, sports, movies, series, documentaries, lifestyles, news, adult, children, and ethnic and foreign channels. In addition, it offers postpaid and prepaid mobile services; circuit-switched telephony services; and personal call manager, unified messaging, and a second or third phone line at an incremental cost. Further, the company offers business services comprising voice, advanced data, video, wireless, cloud-based services, and mobile and converged fixed-mobile services to small or home offices, small businesses, and medium and large enterprises, as well as on a wholesale basis to other operators. It operates in Belgium, Switzerland, Ireland, Slovakia, and internationally. Liberty Global Ltd. was founded in 2004 and is based in Hamilton, Bermuda.
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