Peterson Wealth Services Raises Stock Holdings in Netflix, Inc. $NFLX

Peterson Wealth Services lifted its holdings in Netflix, Inc. (NASDAQ:NFLX) by 1,368.0% during the 1st quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 84,412 shares of the Internet television network’s stock after buying an additional 78,662 shares during the quarter. Netflix makes up about 2.0% of Peterson Wealth Services’ portfolio, making the stock its 15th biggest position. Peterson Wealth Services’ holdings in Netflix were worth $8,116,000 as of its most recent SEC filing.

A number of other large investors also recently bought and sold shares of the business. Tortoise Investment Management LLC lifted its position in shares of Netflix by 10.8% during the third quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock worth $110,000 after purchasing an additional 9 shares during the last quarter. Brass Tax Wealth Management Inc. grew its holdings in shares of Netflix by 3.2% in the third quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network’s stock worth $345,000 after purchasing an additional 9 shares during the last quarter. Pacific Sun Financial Corp grew its holdings in shares of Netflix by 1.6% in the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after purchasing an additional 9 shares during the last quarter. Beaird Harris Wealth Management LLC increased its stake in Netflix by 9.6% in the 3rd quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after buying an additional 10 shares during the period. Finally, Wayfinding Financial LLC increased its stake in Netflix by 1.6% in the 3rd quarter. Wayfinding Financial LLC now owns 754 shares of the Internet television network’s stock worth $903,000 after buying an additional 12 shares during the period. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities research analysts have issued reports on NFLX shares. Wedbush reissued an “outperform” rating and issued a $118.00 price objective on shares of Netflix in a research report on Thursday, April 16th. The Goldman Sachs Group lowered shares of Netflix from a “neutral” rating to an “underweight” rating in a research report on Thursday, June 18th. Deutsche Bank Aktiengesellschaft lifted their price target on shares of Netflix from $98.00 to $100.00 and gave the company a “hold” rating in a research note on Tuesday, April 14th. Citic Securities boosted their price target on Netflix from $95.00 to $107.00 and gave the company a “hold” rating in a report on Monday, April 27th. Finally, Bank of America reissued a “buy” rating and set a $125.00 price target on shares of Netflix in a research report on Monday, May 18th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, fifteen have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, Netflix presently has a consensus rating of “Moderate Buy” and an average target price of $113.65.

Insider Activity

In other Netflix news, Director Reed Hastings sold 386,700 shares of the company’s stock in a transaction on Monday, June 1st. The shares were sold at an average price of $85.97, for a total value of $33,244,599.00. Following the sale, the director directly owned 3,940 shares of the company’s stock, valued at approximately $338,721.80. This represents a 98.99% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the transaction, the chief executive officer owned 120,931 shares of the company’s stock, valued at approximately $10,725,370.39. This represents a 18.42% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 899,839 shares of company stock valued at $80,141,661. 1.24% of the stock is owned by insiders.

Netflix Stock Down 0.2%

Netflix stock opened at $75.47 on Friday. Netflix, Inc. has a 1-year low of $70.86 and a 1-year high of $128.96. The stock has a market capitalization of $317.79 billion, a price-to-earnings ratio of 24.38, a PEG ratio of 0.96 and a beta of 1.52. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The business has a fifty day moving average price of $82.15 and a 200-day moving average price of $87.73.

Netflix (NASDAQ:NFLX) last released its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, topping analysts’ consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion during the quarter, compared to analysts’ expectations of $12.17 billion. During the same period last year, the business earned $6.61 EPS. Netflix’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities research analysts forecast that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Negative Sentiment: A Wall Street Journal report said Netflix is exploring live TV-style channels, third-party app bundles, and other product changes because viewer engagement is slipping, which raised concerns that the company is searching for new ways to keep users hooked. Netflix Is Exploring Live TV and Bundles as It Struggles to Keep Viewers Hooked
• Negative Sentiment: Additional reports highlighted that engagement is starting to slip, with some commentary suggesting Netflix’s biggest hits are no longer holding audiences as long as before, reinforcing worries about slowing momentum. Netflix Faces New Warning Sign as Viewer Engagement Starts to Drop
• Neutral Sentiment: Jefferies reiterated a Buy rating and a $110 price target, but said it sees limited near-term upside catalyst, with investors likely to stay focused on subscriber trends, margins, and management guidance into earnings. Netflix heads into Q2 earnings as Jefferies sees limited upside catalyst
• Neutral Sentiment: Netflix is also being watched for strategic shifts such as gaming, short-form video, and lifestyle content, which could expand engagement over time but also underline that the company is still testing new growth levers. Netflix (NFLX) Is Betting On Gaming Again, But Analysts Don’t Like The Move
• Neutral Sentiment: The upcoming earnings report on July 16 is the main catalyst, with investors looking for signs on subscriber growth, ad revenue, and guidance that could either stabilize the stock or extend its decline. Netflix (NFLX) to Report Q2 Earnings on July 16. Here’s What Benchmark and Citi Expect

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.