Head to Head Comparison: Amber International (NASDAQ:AMBR) vs. Bigcommerce (NASDAQ:BIGC)

Amber International (NASDAQ:AMBR) and Bigcommerce (NASDAQ:BIGC) are both small-cap services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

Insider & Institutional Ownership

79.2% of Bigcommerce shares are held by institutional investors. 15.1% of Amber International shares are held by insiders. Comparatively, 5.0% of Bigcommerce shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Risk and Volatility

Amber International has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500. Comparatively, Bigcommerce has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Amber International and Bigcommerce, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amber International	1	0	1	0	2.00
Bigcommerce	0	0	1	0	3.00

Bigcommerce has a consensus price target of $11.00, indicating a potential upside of 244.83%. Given Bigcommerce’s stronger consensus rating and higher probable upside, analysts clearly believe Bigcommerce is more favorable than Amber International.

Valuation and Earnings

This table compares Amber International and Bigcommerce”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amber International	$61.61 million	2.22	$3.75 million	N/A	N/A
Bigcommerce	$334.94 million	0.76	-$17.62 million	($0.22)	-14.50

Amber International has higher earnings, but lower revenue than Bigcommerce.

Profitability

This table compares Amber International and Bigcommerce’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Amber International	-1.43%	-0.72%	-0.29%
Bigcommerce	N/A	N/A	N/A

Summary

Bigcommerce beats Amber International on 8 of the 11 factors compared between the two stocks.

About Amber International

iClick Interactive Asia Group Limited, together with its subsidiaries, provides online marketing services in the People’s Republic of China and internationally. It offers iAudience, an audience identification solution that allows marketers to search, identify, and customize their targeted audience to generate or enhance brand awareness; iAccess and iActivation, an audience engagement and activation solution tailored for brand awareness-driven and performance-driven campaigns; iExpress, the lite version of iAccess solution for small and medium-sized enterprises; iNsights, an online campaign results monitoring and measurement solution; and iExperience, a content creation solution. The company also provides mobile marketing solutions, which are non-search engine marketing solutions to identify, engage, and activate audience on mobile apps, as well as monitor and measure the results of online marketing activities on such channels; and other solutions that focuses on identifying, engaging, and activating audience on non-mobile app content distribution channels comprising PC banner displays, PC video advertisements, and search engine marketing. In addition, it offers enterprise solutions that help clients collate information from various consumer touchpoints and integrate them into a single data management platform to drive sales and marketing decisions to new retail, online education, real estate, and other sectors. The company sells its solutions by entering into sales contracts with entities or marketing agencies, including marketing campaign contracts. It has a strategic collaboration with Tencent International Business Group to co-develop Smart Retail and Smart Travel SaaS solutions. The company was formerly known as Optimix Media Asia Limited and changed its name to iClick Interactive Asia Group Limited in March 2017. iClick Interactive Asia Group Limited was founded in 2009 and is headquartered in Quarry Bay, Hong Kong.

About Bigcommerce

BigCommerce Holdings, Inc. operates a software-as-a-service platform for small businesses, mid-markets, and large enterprises in the United States, Europe, the Middle East, Africa, the Asia-Pacific, and internationally. The company’s platform provides various services for launching and scaling e-commerce operation, including store design, catalog management, hosting, checkout, order management, reporting, and pre-integrations. As of December 31, 2021, it served approximately 60,000 online stores across industries. BigCommerce Holdings, Inc. was founded in 2009 and is headquartered in Austin, Texas.