Harley-Davidson (NYSE:HOG) CFO Sells $37,979.76 in Stock

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of the stock in a transaction on Wednesday, July 1st. The shares were sold at an average price of $24.44, for a total transaction of $37,979.76. Following the transaction, the chief financial officer directly owned 29,400 shares in the company, valued at approximately $718,536. The trade was a 5.02% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Price Performance

Shares of NYSE HOG traded up $0.36 during trading on Monday, hitting $25.32. The company had a trading volume of 2,169,703 shares, compared to its average volume of 3,316,073. The firm has a market capitalization of $2.67 billion, a price-to-earnings ratio of 14.39, a price-to-earnings-growth ratio of 15.15 and a beta of 1.26. The stock has a fifty day simple moving average of $24.62 and a two-hundred day simple moving average of $21.81. The company has a quick ratio of 1.66, a current ratio of 1.91 and a debt-to-equity ratio of 0.37. Harley-Davidson, Inc. has a fifty-two week low of $17.09 and a fifty-two week high of $31.25.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, May 5th. The company reported $0.22 earnings per share for the quarter, missing the consensus estimate of $0.34 by ($0.12). The company had revenue of $1.17 billion for the quarter, compared to analyst estimates of $1.01 billion. Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The firm’s revenue for the quarter was down 11.7% on a year-over-year basis. During the same quarter last year, the company earned $1.07 EPS. On average, research analysts expect that Harley-Davidson, Inc. will post 0.39 earnings per share for the current year.

Harley-Davidson Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were issued a dividend of $0.1875 per share. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 3.0%. Harley-Davidson’s dividend payout ratio is presently 42.61%.

Wall Street Analyst Weigh In

A number of brokerages have recently issued reports on HOG. DA Davidson lifted their price target on Harley-Davidson from $25.00 to $30.00 and gave the stock a “buy” rating in a research note on Monday. Griffin Securities set a $30.00 price objective on Harley-Davidson in a research note on Monday. Morgan Stanley raised their price objective on Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a report on Tuesday, May 19th. Citigroup lifted their target price on shares of Harley-Davidson from $23.00 to $26.00 and gave the stock a “neutral” rating in a research note on Thursday, May 7th. Finally, Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, June 18th. One analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $24.33.

Institutional Trading of Harley-Davidson

A number of hedge funds and other institutional investors have recently modified their holdings of HOG. Versant Capital Management Inc boosted its position in shares of Harley-Davidson by 858.2% during the 2nd quarter. Versant Capital Management Inc now owns 1,629 shares of the company’s stock valued at $40,000 after acquiring an additional 1,459 shares during the last quarter. Hilltop National Bank increased its position in Harley-Davidson by 86.8% during the second quarter. Hilltop National Bank now owns 3,278 shares of the company’s stock worth $80,000 after purchasing an additional 1,523 shares during the last quarter. Pacer Advisors Inc. increased its position in Harley-Davidson by 6,537.2% during the first quarter. Pacer Advisors Inc. now owns 937,836 shares of the company’s stock worth $18,963,000 after purchasing an additional 923,706 shares during the last quarter. Empowered Funds LLC raised its stake in Harley-Davidson by 303.4% during the first quarter. Empowered Funds LLC now owns 465,085 shares of the company’s stock worth $9,404,000 after purchasing an additional 349,797 shares during the period. Finally, Bank of America Corp DE raised its stake in Harley-Davidson by 456.7% during the first quarter. Bank of America Corp DE now owns 1,735,378 shares of the company’s stock worth $35,089,000 after purchasing an additional 1,423,675 shares during the period. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.