Head to Head Review: Sense Technologies (OTCMKTS:SNSGF) versus Camping World (NYSE:CWH)

Sense Technologies (OTCMKTS:SNSGF) and Camping World (NYSE:CWH) are both auto/tires/trucks companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Insider and Institutional Ownership

52.5% of Camping World shares are owned by institutional investors. 2.1% of Camping World shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings for Sense Technologies and Camping World, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sense Technologies	0	0	0	0	0.00
Camping World	1	1	9	0	2.73

Camping World has a consensus target price of $15.22, indicating a potential upside of 99.98%. Given Camping World’s stronger consensus rating and higher probable upside, analysts clearly believe Camping World is more favorable than Sense Technologies.

Profitability

This table compares Sense Technologies and Camping World’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sense Technologies	N/A	N/A	N/A
Camping World	-1.49%	-4.06%	-0.34%

Valuation and Earnings

This table compares Sense Technologies and Camping World”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sense Technologies	N/A	N/A	N/A	N/A	N/A
Camping World	$6.37 billion	0.12	-$89.80 million	($1.49)	-5.11

Sense Technologies has higher earnings, but lower revenue than Camping World.

Summary

Camping World beats Sense Technologies on 6 of the 9 factors compared between the two stocks.

About Sense Technologies

Sense Technologies, Inc. develops and markets automotive safety devices that enhance driver awareness of people or obstacles located in vehicle blind spots in the United States. It offers Guardian Alert Doppler awareness system, which warns vehicle drivers of the presence of people or obstacles in blind spots that exist behind their vehicles when backing up. The company markets its Guardian Alert product primarily to automobile and truck dealers, fleet operators, and other after-market automotive industry participants. It also offers ScopeOut, a system of specially designed mirrors that are placed at specific points on automobiles, trucks, sport utility vehicles, or commercial vehicles to provide drivers a complete view behind the vehicle. The company markets its ScopeOut product to department stores and other retailers as an after-market automotive safety product, as well as sells online at sensetech.com. The company was formerly known as Graham Gold Mining Corporation and changed its name to Sense Technologies, Inc. in October 1997. Sense Technologies, Inc. was founded in 1988 and is based in Grand Island, Nebraska.

About Camping World

Camping World Holdings, Inc., together its subsidiaries, retails recreational vehicles (RVs), and related products and services in the United States. It operates in two segments, Good Sam Services and Plans; and RV and Outdoor Retail. The company provides a portfolio of services, protection plans, products, and resources in the RV industry. It also offers extended vehicle service contracts; roadside assistance plans; property and casualty insurance programs; travel planning and directories; and publications, as well as operates the Coast to Coast Resorts and Good Sam Campgrounds. In addition, the company provides new and used RVs; vehicle financing; RV repair and maintenance services; various RV parts, equipment, supplies, and accessories, which include towing and hitching products, satellite and GPS systems, electrical and lighting products, appliances and furniture, and other products; and collision repair services comprising fiberglass front and rear cap replacement, windshield replacement, interior remodel solutions, and paint and body work. Further, it offers equipment, gears, and supplies for camping, hunting, fishing, skiing, snowboarding, bicycling, skateboarding, and marine and watersports equipment and supplies, as well as operates Good Sam Club, a membership organization that offers savings on a range of products and services and provides co-branded credit cards. Additionally, the company facilitates an RV rental platform that connects travelers with RV owners; and designs, manufactures, and distributes RV and camping furniture, as well as a range of outdoor products and accessories. It serves customers through dealerships, and online and e-commerce platforms. Camping World Holdings, Inc. was founded in 1966 and is headquartered in Lincolnshire, Illinois.