iQIYI (NASDAQ:IQ – Get Free Report) and Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.
Earnings and Valuation
This table compares iQIYI and Trivago N.V. ADS”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| iQIYI | $3.80 billion | 0.25 | -$29.50 million | ($0.10) | -9.99 |
| Trivago N.V. ADS | $620.90 million | 0.60 | $12.69 million | $0.05 | 106.20 |
Profitability
This table compares iQIYI and Trivago N.V. ADS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| iQIYI | -2.61% | -4.72% | -1.36% |
| Trivago N.V. ADS | 2.10% | 7.39% | 4.25% |
Analyst Ratings
This is a breakdown of recent ratings and price targets for iQIYI and Trivago N.V. ADS, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| iQIYI | 2 | 1 | 2 | 0 | 2.00 |
| Trivago N.V. ADS | 1 | 5 | 0 | 0 | 1.83 |
iQIYI currently has a consensus target price of $2.55, indicating a potential upside of 154.92%. Trivago N.V. ADS has a consensus target price of $3.44, indicating a potential downside of 35.26%. Given iQIYI’s stronger consensus rating and higher probable upside, equities research analysts clearly believe iQIYI is more favorable than Trivago N.V. ADS.
Insider and Institutional Ownership
52.7% of iQIYI shares are held by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are held by institutional investors. 57.8% of iQIYI shares are held by insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Risk & Volatility
iQIYI has a beta of 0.19, indicating that its share price is 81% less volatile than the S&P 500. Comparatively, Trivago N.V. ADS has a beta of 1, indicating that its share price has a similar volatility profile to the S&P 500.
Summary
Trivago N.V. ADS beats iQIYI on 8 of the 14 factors compared between the two stocks.
About iQIYI
iQIYI, Inc., together with its subsidiaries, provides online entertainment video services in the People's Republic of China. It offers various products and services, including online video, online games, online literature, animations, and other products. The company operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. It also offers membership, online advertising, content distribution, and live broadcasting services. In addition, the company operates iQIYI Show, a live broadcasting platform that enables users to follow their favorite hosts and shows in real time through live broadcasting; and iQIYI Lite that offers an easy and quick access to the personalized videos based on their user preferences. Further, it is involved in the talent agency and IP licensing activities, as well as engages in developing a video community app. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is headquartered in Beijing, China. iQIYI, Inc. is a subsidiary of Baidu, Inc.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
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