First Merchants Corp Has $28.33 Million Position in Amazon.com, Inc. $AMZN

Posted by Chris Copeland on Jun 26th, 2026

First Merchants Corp boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% in the first quarter, Holdings Channel reports. The institutional investor owned 136,028 shares of the e-commerce giant’s stock after buying an additional 5,102 shares during the period. Amazon.com accounts for approximately 1.1% of First Merchants Corp’s holdings, making the stock its 21st largest position. First Merchants Corp’s holdings in Amazon.com were worth $28,331,000 as of its most recent SEC filing.

Several other hedge funds have also added to or reduced their stakes in the business. Brighton Jones LLC lifted its holdings in shares of Amazon.com by 10.9% during the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after purchasing an additional 397,007 shares during the period. Revolve Wealth Partners LLC grew its stake in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG increased its holdings in Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the period. Highview Capital Management LLC DE raised its position in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new position in Amazon.com during the 4th quarter worth $2,153,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Stock Performance

Shares of Amazon.com stock opened at $227.01 on Friday. The business has a 50-day moving average price of $255.85 and a two-hundred day moving average price of $234.14. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $278.56. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The company has a market cap of $2.44 trillion, a P/E ratio of 27.15, a PEG ratio of 1.75 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same period in the previous year, the business earned $1.59 EPS. The firm’s revenue was up 16.6% compared to the same quarter last year. As a group, analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current year.

Wall Street Analyst Weigh In

Several research analysts have commented on AMZN shares. Needham & Company LLC lifted their target price on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. KeyCorp raised their price objective on Amazon.com from $325.00 to $330.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Roth Mkm lifted their price objective on Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th. TD Cowen reaffirmed a “buy” rating and issued a $350.00 price objective on shares of Amazon.com in a research note on Tuesday, May 12th. Finally, New Street Research upped their target price on Amazon.com from $280.00 to $350.00 and gave the company a “buy” rating in a report on Monday, May 4th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $312.78.

Read Our Latest Analysis on Amazon.com

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon is making a major long-term growth bet by adding another $13 billion to its India investment, bringing planned spending there to $48 billion through 2030 to expand AI, cloud and logistics infrastructure. Amazon to invest additional $13 billion in India
Positive Sentiment: Prime Day traffic and demand remain a tailwind, with reports showing strong early spending and AI-powered shopping activity supporting the case for a near-term revenue beat. US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Positive Sentiment: Amazon is also getting support from investors and analysts, including hedge-fund buying and reiterated buy ratings, which signal continued confidence in AWS, advertising and long-term growth. Amazon (AMZN) Stock: Why These Hedge Fund Heavyweights Are Piling In
Neutral Sentiment: Amazon’s eero unit gained attention after Kinetic launched AlwaysOn Wi‑Fi powered by eero Signal, a partnership that reinforces Amazon’s ecosystem but is unlikely to move AMZN materially on its own. Kinetic Launches AlwaysOn Wi-Fi Powered by eero Signal
Neutral Sentiment: Amazon also continued to win attention for new AI and cloud integrations, including Bedrock ecosystem expansion and third-party product integrations, which support the AWS growth narrative but are incremental rather than immediate catalysts.
Negative Sentiment: European regulators said Amazon Web Services may face stricter “gatekeeper” rules under the Digital Markets Act, raising the risk of more compliance costs and possible operating restrictions for AWS in Europe. Amazon, Microsoft cloud computing services should fall under EU tech rules, EU regulators say
Negative Sentiment: Several reports said AMZN broke below a key technical level and is trading weakly versus the broader market, suggesting the recent pullback may be driven by chart pressure and profit-taking. Amazon Stock Slips Below Key Level On Rough Day For Cloud Hyperscaler Stocks

Insiders Place Their Bets

In other news, CEO Andrew R. Jassy sold 20,000 shares of the firm’s stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the completion of the sale, the chief executive officer owned 2,205,766 shares of the company’s stock, valued at $581,042,879.72. This trade represents a 0.90% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of Amazon.com stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the completion of the sale, the chief executive officer owned 14,159 shares of the company’s stock, valued at $3,729,480.60. This represents a 52.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 195,774 shares of company stock valued at $51,614,434 in the last 90 days. Company insiders own 8.90% of the company’s stock.

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.