Comparing Under Armour (NYSE:UAA) and J-Long Group (NASDAQ:JL)

Under Armour (NYSE:UAA) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, valuation, dividends, profitability, earnings and institutional ownership.

Volatility & Risk

Under Armour has a beta of 1.69, indicating that its stock price is 69% more volatile than the S&P 500. Comparatively, J-Long Group has a beta of -1.61, indicating that its stock price is 261% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Under Armour and J-Long Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Under Armour	4	14	1	1	1.95
J-Long Group	1	0	0	0	1.00

Under Armour currently has a consensus target price of $5.91, indicating a potential upside of 9.15%. Given Under Armour’s stronger consensus rating and higher possible upside, equities analysts clearly believe Under Armour is more favorable than J-Long Group.

Profitability

This table compares Under Armour and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Under Armour	-9.98%	3.01%	1.05%
J-Long Group	N/A	N/A	N/A

Insider & Institutional Ownership

34.6% of Under Armour shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Under Armour and J-Long Group”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Under Armour	$4.97 billion	0.46	-$495.64 million	($1.16)	-4.67
J-Long Group	$39.08 million	0.61	$2.59 million	N/A	N/A

J-Long Group has lower revenue, but higher earnings than Under Armour.

Summary

Under Armour beats J-Long Group on 10 of the 13 factors compared between the two stocks.

About Under Armour

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.