Zeta Global (NYSE:ZETA) Trading Up 8.5% – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA)’s stock price was up 8.5% during mid-day trading on Friday . The stock traded as high as $21.59 and last traded at $21.9010. Approximately 1,985,467 shares traded hands during trading, a decline of 77% from the average daily volume of 8,580,848 shares. The stock had previously closed at $20.18.

Analysts Set New Price Targets

Several research analysts have recently issued reports on ZETA shares. Royal Bank Of Canada upped their price objective on Zeta Global from $27.00 to $29.00 and gave the stock an “outperform” rating in a research report on Friday, May 1st. DA Davidson upped their price objective on Zeta Global from $29.00 to $30.00 and gave the stock a “buy” rating in a research report on Thursday, February 26th. Wall Street Zen raised Zeta Global from a “hold” rating to a “buy” rating in a research report on Saturday, April 11th. B. Riley Financial reissued a “buy” rating on shares of Zeta Global in a research report on Friday, May 1st. Finally, Bank of America started coverage on Zeta Global in a research note on Tuesday, May 19th. They set a “buy” rating and a $24.00 price target on the stock. Ten investment analysts have rated the stock with a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $27.83.

Zeta Global Stock Performance

The company has a market cap of $5.41 billion, a price-to-earnings ratio of -201.21, a price-to-earnings-growth ratio of 3.03 and a beta of 1.29. The firm has a 50-day simple moving average of $17.11 and a 200 day simple moving average of $18.20. The company has a quick ratio of 2.07, a current ratio of 2.07 and a debt-to-equity ratio of 0.22.

Zeta Global (NYSE:ZETA) last released its quarterly earnings results on Tuesday, February 24th. The company reported $0.28 EPS for the quarter, topping the consensus estimate of $0.23 by $0.05. Zeta Global had a positive return on equity of 2.91% and a negative net margin of 1.62%.The company had revenue of $394.64 million for the quarter, compared to analyst estimates of $378.09 million. During the same quarter in the previous year, the company posted $0.06 earnings per share. The firm’s revenue was up 25.4% compared to the same quarter last year. On average, sell-side analysts predict that Zeta Global Holdings Corp. will post 0.21 earnings per share for the current fiscal year.

Institutional Trading of Zeta Global

Hedge funds have recently added to or reduced their stakes in the stock. Cornerstone Planning Group LLC lifted its position in Zeta Global by 3,150.0% during the 4th quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock worth $26,000 after acquiring an additional 1,260 shares during the period. DV Equities LLC purchased a new position in shares of Zeta Global during the 4th quarter worth approximately $29,000. United Community Bank purchased a new position in Zeta Global in the 4th quarter valued at approximately $31,000. Binnacle Investments Inc purchased a new position in Zeta Global in the 3rd quarter valued at approximately $30,000. Finally, National Bank of Canada FI increased its stake in Zeta Global by 223.1% in the 3rd quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock valued at $36,000 after purchasing an additional 1,267 shares in the last quarter. 87.75% of the stock is owned by institutional investors and hedge funds.

Zeta Global Company Profile

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.