Principle Wealth Partners LLC Has $1.80 Million Position in ServiceNow, Inc. $NOW

Principle Wealth Partners LLC grew its stake in ServiceNow, Inc. (NYSE:NOW) by 492.7% during the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 11,724 shares of the information technology services provider’s stock after purchasing an additional 9,746 shares during the period. Principle Wealth Partners LLC’s holdings in ServiceNow were worth $1,796,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds also recently made changes to their positions in NOW. Orange Investment Advisors Inc. boosted its position in ServiceNow by 449.0% during the 4th quarter. Orange Investment Advisors Inc. now owns 31,694 shares of the information technology services provider’s stock worth $4,855,000 after buying an additional 25,921 shares during the period. Empirical Asset Management LLC boosted its position in ServiceNow by 277.5% during the 4th quarter. Empirical Asset Management LLC now owns 1,340 shares of the information technology services provider’s stock worth $205,000 after buying an additional 985 shares during the period. Keudell Morrison Wealth Management acquired a new stake in ServiceNow during the 4th quarter worth approximately $545,000. Wilian Securities LLC acquired a new stake in ServiceNow during the 4th quarter worth approximately $661,000. Finally, Axxcess Wealth Management LLC boosted its position in ServiceNow by 95.1% during the 4th quarter. Axxcess Wealth Management LLC now owns 3,368 shares of the information technology services provider’s stock worth $516,000 after buying an additional 1,642 shares during the period. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow Stock Performance

NYSE NOW opened at $102.13 on Friday. The company has a fifty day simple moving average of $98.74 and a 200 day simple moving average of $126.13. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $211.48. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 0.13. The company has a market cap of $105.29 billion, a P/E ratio of 60.86, a PEG ratio of 1.81 and a beta of 0.82.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. During the same quarter last year, the firm posted $0.81 EPS. ServiceNow’s revenue was up 22.1% compared to the same quarter last year. Sell-side analysts predict that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several research firms recently commented on NOW. BNP Paribas Exane upgraded shares of ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 target price on the stock in a research report on Monday, March 16th. KeyCorp set a $85.00 target price on shares of ServiceNow and gave the stock an “underweight” rating in a research report on Thursday, April 23rd. BTIG Research reiterated a “buy” rating and set a $150.00 target price on shares of ServiceNow in a research report on Monday, May 4th. Oppenheimer set a $130.00 target price on shares of ServiceNow and gave the stock an “outperform” rating in a research report on Wednesday, April 15th. Finally, TD Cowen reiterated a “buy” rating and set a $140.00 target price on shares of ServiceNow in a research report on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $141.85.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Recent coverage argues that ServiceNow’s broader AI roadmap and new workflow products are helping drive investor optimism, with one report saying fresh AI initiatives and analyst support helped lift the shares. ServiceNow Rally Builds Around Broader AI Strategy
• Positive Sentiment: Bank of America reportedly reinstated coverage with a Buy rating and a $130 price target, reinforcing the view that ServiceNow could benefit as an AI workflow recovery story. Why ServiceNow (NOW) Is Still an AI Workflow Recovery Bet
• Positive Sentiment: Another article highlights ServiceNow as a “mispriced” AI beneficiary, pointing to strong subscription growth, healthy free-cash-flow margins, and expanding enterprise adoption of its agentic AI tools. ServiceNow: The Big Mispriced Tollbooth For Agentic AI
• Positive Sentiment: Market commentary notes that ServiceNow has outperformed since its last earnings report, with investors still looking for upside from earnings estimate trends and AI-related growth expectations. Why Is ServiceNow (NOW) Up 17.6% Since Last Earnings Report?
• Positive Sentiment: Additional valuation-focused coverage grouped ServiceNow with other software names that may be trading at compelling levels despite continued growth forecasts, supporting the bullish case for the stock. Intuit Drops 63%: Are Software Stocks Deep Value or a Trap?
• Neutral Sentiment: Citic Securities lowered its price target on ServiceNow to $140 from $168 but kept a Buy rating, which tempers but does not reverse the constructive outlook. Citic Securities adjusts ServiceNow price target

Insider Buying and Selling at ServiceNow

In related news, Director Anita M. Sands sold 16,445 shares of ServiceNow stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $90.14, for a total value of $1,482,352.30. Following the completion of the sale, the director owned 30,090 shares of the company’s stock, valued at approximately $2,712,312.60. This trade represents a 35.34% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Paul Fipps sold 1,048 shares of ServiceNow stock in a transaction on Monday, May 18th. The shares were sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the sale, the insider directly owned 12,072 shares of the company’s stock, valued at approximately $1,189,212.72. The trade was a 7.99% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 31,767 shares of company stock worth $2,906,098. 0.34% of the stock is owned by company insiders.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.