Keudell Morrison Wealth Management Takes $1.74 Million Position in Salesforce Inc. $CRM

Keudell Morrison Wealth Management acquired a new stake in Salesforce Inc. (NYSE:CRM) during the fourth quarter, Holdings Channel reports. The institutional investor acquired 6,555 shares of the CRM provider’s stock, valued at approximately $1,736,000.

A number of other hedge funds and other institutional investors also recently made changes to their positions in CRM. Brighton Jones LLC raised its holdings in shares of Salesforce by 13.7% in the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC grew its stake in shares of Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after buying an additional 205 shares in the last quarter. Bison Wealth LLC grew its stake in shares of Salesforce by 9.0% in the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after buying an additional 184 shares in the last quarter. Sivia Capital Partners LLC grew its stake in shares of Salesforce by 3.7% in the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after buying an additional 106 shares in the last quarter. Finally, United Bank grew its stake in shares of Salesforce by 5.2% in the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after buying an additional 500 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Deutsche Bank reaffirmed a Buy rating on Salesforce with a $255 price target, saying it expects a “seasonally slow but steady” start to the period, while other analyst coverage remained generally constructive. Deutsche Bank Stays Positive on Salesforce (CRM), Citi Lowers PT
• Positive Sentiment: Salesforce also announced an expanded relationship with Cint to deliver AI-powered support through Slack, reinforcing its push into “agentic enterprise” tools and highlighting continued customer adoption of its AI platform. Cint and Salesforce to Deliver the Next Generation of AI-Powered Support
• Positive Sentiment: Several articles pointed to strong earnings momentum and expectations that Salesforce could beat estimates again, with investors also focused on solid revenue trends and Agentforce traction. Will Salesforce (CRM) Beat Estimates Again in Its Next Earnings Report?
• Neutral Sentiment: Wall Street is closely watching key operating metrics ahead of Q1 results, but these previews are mostly about expectations rather than a clear new catalyst. Wall Street’s Insights Into Key Metrics Ahead of Salesforce (CRM) Q1 Earnings
• Negative Sentiment: Bank of America reinstated an Underperform rating and a $160 price target, citing concerns that AI could trigger a structural reset for software vendors like Salesforce. Salesforce rated ‘Underperform’ by Bank of America on AI growth concerns
• Negative Sentiment: Shares also slipped in the latest session, suggesting investors remain cautious despite the positive analyst commentary and AI-related growth story. Salesforce (CRM) Stock Falls Amid Market Uptick: What Investors Need to Know

Wall Street Analyst Weigh In

Several research firms recently weighed in on CRM. BMO Capital Markets decreased their target price on shares of Salesforce from $235.00 to $225.00 and set an “outperform” rating for the company in a research note on Thursday, February 26th. Jefferies Financial Group decreased their target price on shares of Salesforce from $375.00 to $250.00 and set a “buy” rating for the company in a research note on Monday, February 23rd. Piper Sandler decreased their target price on shares of Salesforce from $250.00 to $215.00 and set an “overweight” rating for the company in a research note on Tuesday, April 14th. BTIG Research reissued a “buy” rating and issued a $255.00 target price on shares of Salesforce in a research note on Friday, April 17th. Finally, Truist Financial set a $280.00 target price on shares of Salesforce in a research note on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, ten have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $274.12.

Insider Buying and Selling

In other news, Director Laura Alber acquired 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The stock was bought at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the acquisition, the director directly owned 9,530 shares in the company, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director David Blair Kirk acquired 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The shares were purchased at an average price of $194.62 per share, with a total value of $500,173.40. Following the acquisition, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders own 3.50% of the company’s stock.

Salesforce Trading Down 2.1%

CRM stock opened at $176.35 on Friday. The stock has a market cap of $144.30 billion, a price-to-earnings ratio of 22.58, a price-to-earnings-growth ratio of 1.25 and a beta of 1.14. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. Salesforce Inc. has a one year low of $163.52 and a one year high of $286.35. The company has a fifty day moving average price of $182.53 and a two-hundred day moving average price of $213.21.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The firm had revenue of $11.20 billion for the quarter, compared to analysts’ expectations of $11.18 billion. During the same period in the prior year, the firm earned $2.78 EPS. The business’s revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Equities analysts anticipate that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were issued a dividend of $0.44 per share. This is a boost from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.0%. The ex-dividend date was Thursday, April 9th. Salesforce’s dividend payout ratio is presently 22.54%.

Salesforce announced that its Board of Directors has initiated a share buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually an indication that the company’s board believes its stock is undervalued.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.