DouYu International (NASDAQ:DOYU – Get Free Report) and Playtika (NASDAQ:PLTK – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.
Volatility & Risk
DouYu International has a beta of 0.85, suggesting that its stock price is 15% less volatile than the S&P 500. Comparatively, Playtika has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500.
Valuation & Earnings
This table compares DouYu International and Playtika”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| DouYu International | $546.09 million | 0.26 | -$4.16 million | ($0.13) | -36.15 |
| Playtika | $2.76 billion | 0.48 | -$206.40 million | ($0.77) | -4.48 |
DouYu International has higher earnings, but lower revenue than Playtika. DouYu International is trading at a lower price-to-earnings ratio than Playtika, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings and recommmendations for DouYu International and Playtika, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| DouYu International | 1 | 1 | 0 | 0 | 1.50 |
| Playtika | 1 | 3 | 1 | 0 | 2.00 |
DouYu International presently has a consensus target price of $7.00, suggesting a potential upside of 48.94%. Playtika has a consensus target price of $4.10, suggesting a potential upside of 18.84%. Given DouYu International’s higher probable upside, equities analysts clearly believe DouYu International is more favorable than Playtika.
Institutional & Insider Ownership
17.9% of DouYu International shares are held by institutional investors. Comparatively, 11.9% of Playtika shares are held by institutional investors. 17.3% of DouYu International shares are held by company insiders. Comparatively, 5.7% of Playtika shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Profitability
This table compares DouYu International and Playtika’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| DouYu International | -0.73% | 2.04% | 1.29% |
| Playtika | -10.54% | -67.46% | 4.75% |
About DouYu International
DouYu International Holdings Limited, together with its subsidiaries, operates a platform on PC and mobile apps that provides interactive games and entertainment live streaming services in the People’s Republic of China. Its platform connects game developers and publishers, professional eSports teams or players and eSports tournament organizers, advertisers, and viewers. The company also sponsors professional players and teams, as well as organizes eSports tournaments. In addition, it streams other content to include a spectrum of live streaming entertainment options, such as talent shows, music, outdoor, and travel. Further, the company records and offers video clips to allow users to watch replays of selective live streaming content; and graphics that include game guides, tutorials, news, and other types of content. DouYu International Holdings Limited was founded in 2014 and is headquartered in Wuhan, the People’s Republic of China.
About Playtika
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, Middle East, Africa, Asia pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. Playtika Holding Corp. was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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