William Brian Poppic Reeves Sells 9,681 Shares of Fold (NASDAQ:FLD) Stock

Posted by James Conley on May 22nd, 2026

Fold Holdings, Inc. (NASDAQ:FLD – Get Free Report) CEO William Brian Poppic Reeves sold 9,681 shares of the firm’s stock in a transaction on Monday, May 18th. The shares were sold at an average price of $1.24, for a total value of $12,004.44. Following the completion of the transaction, the chief executive officer owned 5,519,460 shares in the company, valued at $6,844,130.40. The trade was a 0.18% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

William Brian Poppic Reeves also recently made the following trade(s):

On Tuesday, May 19th, William Brian Poppic Reeves sold 10,681 shares of Fold stock. The shares were sold at an average price of $1.22, for a total value of $13,030.82.
On Monday, May 4th, William Brian Poppic Reeves sold 5,537 shares of Fold stock. The shares were sold at an average price of $1.42, for a total value of $7,862.54.
On Thursday, April 2nd, William Brian Poppic Reeves sold 5,710 shares of Fold stock. The shares were sold at an average price of $1.22, for a total value of $6,966.20.
On Monday, March 2nd, William Brian Poppic Reeves sold 5,496 shares of Fold stock. The shares were sold at an average price of $1.42, for a total value of $7,804.32.

Fold Stock Performance

Shares of FLD stock opened at $1.25 on Friday. The stock’s fifty day moving average is $1.33 and its two-hundred day moving average is $2.02. The firm has a market capitalization of $62.78 million, a P/E ratio of -1.17 and a beta of 0.39. Fold Holdings, Inc. has a fifty-two week low of $1.00 and a fifty-two week high of $5.54.

Fold (NASDAQ:FLD – Get Free Report) last posted its quarterly earnings results on Tuesday, May 12th. The company reported ($0.59) EPS for the quarter, missing the consensus estimate of ($0.16) by ($0.43). Fold had a negative return on equity of 90.99% and a negative net margin of 164.63%.The company had revenue of $5.59 million for the quarter, compared to analysts’ expectations of $10.00 million. On average, equities analysts forecast that Fold Holdings, Inc. will post -0.77 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several research analysts have recently commented on FLD shares. Northland Securities set a $3.50 price target on Fold in a report on Wednesday, May 13th. Wall Street Zen upgraded Fold from a “strong sell” rating to a “sell” rating in a report on Saturday, April 18th. HC Wainwright reduced their price target on Fold from $7.00 to $3.00 and set a “buy” rating on the stock in a report on Wednesday, March 18th. Weiss Ratings reiterated a “sell (d)” rating on shares of Fold in a report on Thursday, January 22nd. Finally, Cantor Fitzgerald reduced their price target on Fold from $2.00 to $1.70 and set an “overweight” rating on the stock in a report on Wednesday, May 13th. One analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating and one has issued a Sell rating to the stock. According to data from MarketBeat, Fold currently has a consensus rating of “Moderate Buy” and an average price target of $2.73.

Read Our Latest Report on Fold

Institutional Trading of Fold

Institutional investors and hedge funds have recently bought and sold shares of the stock. State Street Corp raised its holdings in Fold by 110.8% in the 4th quarter. State Street Corp now owns 78,200 shares of the company’s stock valued at $204,000 after buying an additional 41,100 shares during the period. Mariner LLC raised its holdings in Fold by 60.9% in the 4th quarter. Mariner LLC now owns 63,518 shares of the company’s stock valued at $166,000 after buying an additional 24,038 shares during the period. Osaic Holdings Inc. purchased a new stake in Fold in the 2nd quarter valued at about $121,000. Millennium Management LLC purchased a new stake in Fold in the 3rd quarter valued at about $97,000. Finally, Shay Capital LLC purchased a new stake in Fold in the 3rd quarter valued at about $92,000. 56.89% of the stock is currently owned by hedge funds and other institutional investors.

More Fold News

Here are the key news stories impacting Fold this week:

Positive Sentiment: Director Bracebridge Young, Jr. bought 8,500 shares at $1.24, boosting his stake by 26.9%. Insider buying can signal confidence from management and may help support sentiment. Insider Buying: Fold (NASDAQ:FLD) Director Acquires 8,500 Shares of Stock
Positive Sentiment: Shareholders backed director and auditor appointments at the annual meeting, reducing near-term governance uncertainty. Fold Holdings Shareholders Back Directors and Auditor Appointment
Neutral Sentiment: Broader foldable-phone headlines about Samsung’s Galaxy Z Fold 8 and rumored Apple foldable remain mostly unrelated to Fold Holdings’ business, though they keep the category in the news. The Galaxy Z Fold 8 may miss out on S26 Ultra’s best features
Negative Sentiment: CEO William Brian Poppic Reeves sold shares in recent filings, although the company said the transactions were for tax withholding tied to vested equity awards. Even routine insider selling can weigh on investor sentiment. SEC insider sale filing
Negative Sentiment: Fold’s last earnings report missed estimates on both EPS and revenue, reinforcing concerns about profitability and execution. Fold stock and earnings overview

Fold Company Profile

(Get Free Report)

Fold, trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company’s core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.

Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions.