Ground Swell Capital LLC Purchases Shares of 1,727 Alphabet Inc. $GOOG

Ground Swell Capital LLC purchased a new stake in Alphabet Inc. (NASDAQ:GOOG) in the fourth quarter, Holdings Channel.com reports. The institutional investor purchased 1,727 shares of the information services provider’s stock, valued at approximately $542,000. Alphabet comprises 1.1% of Ground Swell Capital LLC’s investment portfolio, making the stock its 7th largest holding.

Other large investors also recently bought and sold shares of the company. Imprint Wealth LLC purchased a new stake in Alphabet during the third quarter worth $31,000. Nvest Wealth Strategies Inc. purchased a new stake in Alphabet during the fourth quarter worth $38,000. Towne Trust Company N.A boosted its holdings in Alphabet by 34.0% during the fourth quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock worth $42,000 after buying an additional 34 shares in the last quarter. Winnow Wealth LLC purchased a new stake in Alphabet during the third quarter worth $63,000. Finally, CBIZ Investment Advisory Services LLC boosted its holdings in Alphabet by 29.0% during the third quarter. CBIZ Investment Advisory Services LLC now owns 258 shares of the information services provider’s stock worth $63,000 after buying an additional 58 shares in the last quarter. 27.26% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google I/O 2026 highlighted new AI products, smarter Search, Gemini upgrades, AI ad tools, and agentic features that could boost Alphabet’s monetization across ads, cloud, and consumer services.
• Positive Sentiment: Bank of America, UBS and other analysts reiterated bullish views after the AI showcase, reinforcing confidence that Alphabet can turn AI adoption into revenue growth.
• Positive Sentiment: Alphabet’s new financing and infrastructure moves, including the yen note sale and Missouri data-center investment, support long-term AI capacity expansion.
• Neutral Sentiment: Alphabet continues to receive mixed commentary around valuation and market expectations after a sharp rally, which may limit near-term upside.
• Negative Sentiment: Waymo suspended freeway robotaxi rides and paused Atlanta operations while fixing safety issues in construction zones and flooded roads, creating headline risk for Alphabet.
• Negative Sentiment: Fresh insider selling by a director and additional regulatory/labor complaints in Europe add some short-term pressure and sentiment risk.

Analysts Set New Price Targets

GOOG has been the topic of a number of recent analyst reports. JPMorgan Chase & Co. increased their price target on shares of Alphabet from $395.00 to $460.00 and gave the stock an “overweight” rating in a report on Thursday, April 30th. BMO Capital Markets reissued an “outperform” rating and set a $400.00 price target on shares of Alphabet in a report on Thursday, February 5th. Piper Sandler reissued an “overweight” rating and set a $395.00 price target on shares of Alphabet in a report on Thursday, February 5th. Freedom Capital downgraded shares of Alphabet from a “strong-buy” rating to a “hold” rating in a report on Monday, May 4th. Finally, KeyCorp reissued an “overweight” rating on shares of Alphabet in a report on Wednesday. Six research analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat, the company currently has an average rating of “Buy” and a consensus target price of $372.65.

Alphabet Stock Performance

GOOG opened at $383.47 on Friday. The company has a quick ratio of 1.92, a current ratio of 1.92 and a debt-to-equity ratio of 0.16. The company has a market cap of $4.65 trillion, a price-to-earnings ratio of 29.25, a PEG ratio of 1.65 and a beta of 1.25. Alphabet Inc. has a 52-week low of $163.33 and a 52-week high of $404.47. The firm’s fifty day simple moving average is $334.12 and its two-hundred day simple moving average is $320.40.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Thursday, April 30th. The information services provider reported $5.11 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.68 by $2.43. The business had revenue of $109.90 billion for the quarter, compared to the consensus estimate of $106.96 billion. Alphabet had a net margin of 37.92% and a return on equity of 38.99%. The company’s revenue was up 21.8% compared to the same quarter last year. During the same period last year, the firm posted $2.81 earnings per share. Equities analysts anticipate that Alphabet Inc. will post 14.29 earnings per share for the current fiscal year.

Alphabet Increases Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Monday, June 15th. Shareholders of record on Monday, June 8th will be issued a dividend of $0.22 per share. The ex-dividend date of this dividend is Monday, June 8th. This is a positive change from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 annualized dividend and a yield of 0.2%. Alphabet’s payout ratio is 6.41%.

Insider Buying and Selling at Alphabet

In other news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction dated Wednesday, March 18th. The shares were sold at an average price of $307.89, for a total value of $10,006,425.00. Following the completion of the sale, the chief executive officer directly owned 1,642,060 shares in the company, valued at $505,573,853.40. This represents a 1.94% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, major shareholder 2019 Gp L.L.C. Gv sold 87,475 shares of the stock in a transaction dated Friday, May 15th. The shares were sold at an average price of $23.75, for a total transaction of $2,077,531.25. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 226,481 shares of company stock valued at $27,422,061. Insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.