Oak Thistle LLC Increases Stock Holdings in ServiceNow, Inc. $NOW

Oak Thistle LLC raised its stake in ServiceNow, Inc. (NYSE:NOW) by 5,466.9% during the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 18,148 shares of the information technology services provider’s stock after purchasing an additional 17,822 shares during the period. Oak Thistle LLC’s holdings in ServiceNow were worth $2,780,000 as of its most recent SEC filing.

Several other hedge funds also recently added to or reduced their stakes in the stock. Brady Martz Wealth Solutions LLC increased its stake in ServiceNow by 1.3% in the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after purchasing an additional 11 shares during the last quarter. Magnus Financial Group LLC boosted its holdings in shares of ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after acquiring an additional 11 shares during the period. Avidian Wealth Enterprises LLC boosted its holdings in shares of ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after acquiring an additional 11 shares during the period. Traveka Wealth LLC boosted its holdings in shares of ServiceNow by 3.8% in the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock valued at $304,000 after acquiring an additional 12 shares during the period. Finally, Regatta Capital Group LLC boosted its holdings in shares of ServiceNow by 1.9% in the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock valued at $583,000 after acquiring an additional 12 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: DXC announced a multi-year agreement to use the ServiceNow AI Platform to accelerate enterprise AI adoption and modernization — a material commercial win that supports pipeline and long-term revenue scaling. DXC Partners with ServiceNow
• Positive Sentiment: Naitiv launched as an AI-native ServiceNow consultancy led by former ServiceNow executives; the new partner targets insurance-scale AI transformations, expanding the ServiceNow partner ecosystem and potential implementation demand. Naitiv Launches
• Positive Sentiment: CNBC’s Trade Tracker shows portfolio manager Stephanie Link buying more ServiceNow — a visible buy by an active manager that can signal conviction to other investors. Trade Tracker: Stephanie Link buys
• Neutral Sentiment: Coverage pieces (Yahoo/Seeking Alpha/MSN) debate whether the pullback makes NOW undervalued — these analyses keep the valuation discussion top-of-mind for investors but don’t move fundamentals immediately. Assessing Whether ServiceNow Still Looks Undervalued
• Neutral Sentiment: Commentary notes value managers are still holding names like ServiceNow despite AI-related concerns — a signal that some long-term holders remain, which can limit downside but also slow rebounds. Value investors still holding
• Negative Sentiment: BTIG trimmed its price target to $185 from $200 while keeping a Buy — the cut signals analyst scrutiny of FY26 revenue guidance and reduces the cushion investors price in. BTIG price target cut
• Negative Sentiment: Goldman Sachs lowered its target from $216 to $188 while maintaining a Buy — another large-house reduction that can pressure sentiment and amplify selling from momentum-focused investors. Goldman Sachs adjusts price target
• Negative Sentiment: Stifel and other outlets have become more cautious (while some keep Buy ratings), highlighting near-term execution and AI revenue-mix risk — a tone shift that can reduce conviction among shorter-term holders. Why Stifel Turned More Cautious
• Negative Sentiment: Report that CEO compensation jumped nearly 40% in 2025 (The Information) may create governance/optics concerns for some institutional holders. CEO compensation jump

Wall Street Analyst Weigh In

Several equities research analysts have recently weighed in on the company. Jefferies Financial Group decreased their price objective on ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a report on Friday, January 23rd. BMO Capital Markets decreased their price objective on ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a report on Thursday, January 29th. Oppenheimer reissued an “outperform” rating and issued a $175.00 price objective (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on ServiceNow in a report on Thursday, January 29th. Finally, Mizuho decreased their price objective on ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a report on Wednesday, January 21st. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and an average price target of $187.46.

ServiceNow Price Performance

Shares of NYSE NOW opened at $100.36 on Wednesday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The stock has a fifty day moving average price of $109.13 and a 200 day moving average price of $145.54. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48. The company has a market cap of $104.97 billion, a PE ratio of 60.17, a P/E/G ratio of 1.71 and a beta of 1.01.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same period last year, the company earned $0.73 earnings per share. The company’s revenue for the quarter was up 20.7% on a year-over-year basis. Sell-side analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

Insider Buying and Selling

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 16,237 shares of company stock valued at $1,697,162 over the last three months. 0.34% of the stock is currently owned by company insiders.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.