Zillow Group (ZG) – Research Analysts’ Recent Ratings Changes

A number of research firms have changed their ratings and price targets for Zillow Group (NASDAQ: ZG):

• 3/25/2026 – Zillow Group had its price target lowered by Cantor Fitzgerald from $56.00 to $46.00. They now have a “neutral” rating on the stock.
• 3/25/2026 – Zillow Group had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $95.00 price target on the stock.
• 3/18/2026 – Zillow Group had its price target lowered by Robert W. Baird from $67.00 to $55.00. They now have a “neutral” rating on the stock.
• 3/17/2026 – Zillow Group had its “outperform” rating reaffirmed by Evercore Inc.
• 3/17/2026 – Zillow Group had its “neutral” rating reaffirmed by The Goldman Sachs Group, Inc..
• 2/12/2026 – Zillow Group was given a new $50.00 price target by Susquehanna.
• 2/12/2026 – Zillow Group was given a new $75.00 price target by DA Davidson.
• 2/12/2026 – Zillow Group had its price target lowered by Citigroup Inc. from $100.00 to $78.00. They now have a “buy” rating on the stock.
• 2/11/2026 – Zillow Group had its “buy” rating reaffirmed by Benchmark Co..
• 2/11/2026 – Zillow Group was given a new $80.00 price target by UBS Group AG.
• 2/11/2026 – Zillow Group was given a new $65.00 price target by Mizuho.
• 2/11/2026 – Zillow Group was given a new $67.00 price target by Robert W. Baird.
• 2/11/2026 – Zillow Group had its price target lowered by The Goldman Sachs Group, Inc. from $78.00 to $62.00. They now have a “neutral” rating on the stock.
• 2/11/2026 – Zillow Group was given a new $72.00 price target by Canaccord Genuity Group Inc..
• 2/11/2026 – Zillow Group had its “hold” rating reaffirmed by Canaccord Genuity Group Inc..
• 2/11/2026 – Zillow Group had its “overweight” rating reaffirmed by Piper Sandler. They now have a $70.00 price target on the stock, down from $85.00.
• 2/11/2026 – Zillow Group had its price target lowered by Barclays PLC from $72.00 to $66.00. They now have an “equal weight” rating on the stock.
• 2/11/2026 – Zillow Group had its price target lowered by Cantor Fitzgerald from $68.00 to $56.00. They now have a “neutral” rating on the stock.
• 2/10/2026 – Zillow Group had its price target lowered by Wells Fargo & Company from $73.00 to $61.00. They now have an “equal weight” rating on the stock.
• 2/6/2026 – Zillow Group had its price target lowered by KeyCorp from $90.00 to $75.00. They now have an “overweight” rating on the stock.

Insider Activity

In other news, General Counsel Bradley D. Owens sold 2,602 shares of Zillow Group stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $44.42, for a total transaction of $115,580.84. Following the sale, the general counsel directly owned 33,355 shares in the company, valued at approximately $1,481,629.10. The trade was a 7.24% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CFO Jeremy Hofmann sold 7,786 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $43.73, for a total transaction of $340,481.78. Following the completion of the sale, the chief financial officer directly owned 57,487 shares in the company, valued at approximately $2,513,906.51. The trade was a 11.93% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 60,801 shares of company stock valued at $2,683,986. 17.14% of the stock is owned by insiders.

Zillow Group (NASDAQ:ZG) is a U.S.-based online real estate marketplace that connects consumers, real estate professionals and mortgage lenders through a suite of digital products and advertising services. Founded in 2006 by Rich Barton and Lloyd Frink and headquartered in Seattle, Washington, the company operates a portfolio of consumer-facing brands and tools designed to simplify home search, rental discovery, valuation and mortgage shopping.

Zillow’s core products include its consumer websites and mobile apps that list homes for sale and rent, the Zestimate automated home value estimate, and marketplaces that connect buyers and renters with agents and lenders.