Netflix (NASDAQ:NFLX) Director Reed Hastings Sells 420,550 Shares

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 420,550 shares of Netflix stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at $376,230.60. This represents a 99.07% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Reed Hastings also recently made the following trade(s):

• On Monday, March 2nd, Reed Hastings sold 410,550 shares of Netflix stock. The stock was sold at an average price of $97.01, for a total value of $39,827,455.50.
• On Monday, February 2nd, Reed Hastings sold 390,970 shares of Netflix stock. The stock was sold at an average price of $83.63, for a total value of $32,696,821.10.
• On Friday, January 2nd, Reed Hastings sold 426,290 shares of Netflix stock. The shares were sold at an average price of $91.67, for a total value of $39,078,004.30.

Netflix Price Performance

NFLX stock traded up $3.11 during mid-day trading on Thursday, reaching $98.66. 37,013,743 shares of the company traded hands, compared to its average volume of 49,257,020. The company has a fifty day moving average price of $87.73 and a 200-day moving average price of $100.01. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12. The company has a market capitalization of $416.56 billion, a P/E ratio of 39.04, a P/E/G ratio of 1.46 and a beta of 1.67. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19.

Netflix (NASDAQ:NFLX) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same period in the previous year, the business earned $0.43 EPS. The business’s revenue for the quarter was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current year.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Management rolled out another round of subscription price hikes — analysts and commentators say the move should lift ARPU and revenue with limited subscriber churn, which is why investors are bullish on short-term cash flow upside. Read More.
• Positive Sentiment: Institutional buying and notable fund activity is supporting the stock: D.E. Shaw and other large investors are adding positions, signaling conviction from big-money investors. Read More.
• Positive Sentiment: Some sell‑side analysts are upgrading targets (President Capital nudged its price target higher and maintained a buy), adding technical and sentiment support to the rally. Read More.
• Neutral Sentiment: Q1 2026 earnings previews and analyst models are in focus — estimates imply a double‑digit profit lift and the next report will be a key catalyst; options markets also price a sizable move into earnings. Read More.
• Neutral Sentiment: Reports note Netflix is pivoting to build its own long‑running franchises after missing some high-profile IP (e.g., Harry Potter), a longer-term content strategy that is necessary but will take time to show returns. Read More.
• Neutral Sentiment: Large M&A headlines and rumors remain in play — one report outlines a potential ~$42.2B Warner Bros. transaction that would dramatically reshape Netflix, but such deals are speculative and would carry integration and financing risk. Read More.
• Negative Sentiment: Some corporate insiders and executives have been selling or exiting roles, which investors often view as a governance or confidence concern when paired with elevated valuations. Read More.
• Negative Sentiment: Several opinion pieces and a new coverage initiation (Citizens) urge caution — highlighting valuation risk, tougher macro conditions and the possibility of subscriber sensitivity if price hikes continue. That caution tempers upside and could increase volatility. Read More.

Hedge Funds Weigh In On Netflix

Large investors have recently added to or reduced their stakes in the business. Brighton Jones LLC raised its holdings in Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock worth $4,804,000 after purchasing an additional 257 shares in the last quarter. Revolve Wealth Partners LLC increased its position in shares of Netflix by 16.4% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock valued at $912,000 after buying an additional 144 shares during the period. Sivia Capital Partners LLC increased its position in shares of Netflix by 21.2% during the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock valued at $1,883,000 after buying an additional 246 shares during the period. Strategic Investment Advisors MI raised its stake in Netflix by 18.9% in the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock worth $1,036,000 after buying an additional 123 shares in the last quarter. Finally, Schnieders Capital Management LLC. raised its stake in Netflix by 12.1% in the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock worth $2,832,000 after buying an additional 228 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on NFLX. Citic Securities dropped their target price on shares of Netflix from $109.00 to $95.00 and set a “hold” rating for the company in a research report on Monday, January 26th. Loop Capital set a $104.00 price objective on shares of Netflix in a research report on Tuesday, January 27th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $98.00 price objective (up from $95.00) on shares of Netflix in a report on Wednesday, January 21st. Phillip Securities raised Netflix from a “sell” rating to a “moderate buy” rating and increased their target price for the company from $95.00 to $100.00 in a research note on Monday, January 26th. Finally, UBS Group set a $104.00 price target on Netflix in a research report on Tuesday, January 27th. Two analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and thirteen have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $114.57.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.