ServiceNow, Inc. $NOW Shares Purchased by Selective Wealth Management Inc.

Selective Wealth Management Inc. increased its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 380.2% during the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 21,931 shares of the information technology services provider’s stock after acquiring an additional 17,364 shares during the quarter. ServiceNow makes up about 1.0% of Selective Wealth Management Inc.’s investment portfolio, making the stock its 15th largest position. Selective Wealth Management Inc.’s holdings in ServiceNow were worth $3,360,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Brighton Jones LLC increased its stake in shares of ServiceNow by 1.1% in the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after acquiring an additional 30 shares during the last quarter. Sivia Capital Partners LLC boosted its position in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after acquiring an additional 34 shares during the last quarter. United Bank grew its holdings in shares of ServiceNow by 15.5% in the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock valued at $1,562,000 after purchasing an additional 204 shares during the period. Riggs Asset Managment Co. Inc. increased its position in ServiceNow by 2.2% during the second quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock worth $1,976,000 after purchasing an additional 42 shares during the last quarter. Finally, Smith Moore & CO. increased its position in ServiceNow by 7.0% during the second quarter. Smith Moore & CO. now owns 275 shares of the information technology services provider’s stock worth $283,000 after purchasing an additional 18 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Expanded NVIDIA partnership — ServiceNow announced at GTC 2026 an expanded collaboration (AI Control Tower + NVIDIA Enterprise AI Factory) to operationalize the “Autonomous Workforce,” strengthening its enterprise AI positioning and partner-driven go-to-market. ServiceNow (NOW) Expands Partnership With NVIDIA
• Positive Sentiment: Armis acquisition adds security capabilities — Analysts note the Armis buy bolsters ServiceNow’s platform for security and device visibility, potentially increasing cross-sell into IT/security workflows. ServiceNow’s Deal May Be Bigger Than It Looks
• Positive Sentiment: Liquidity move — ServiceNow arranged a $3 billion unsecured revolving credit facility and commercial paper programs to boost liquidity, which reduces short-term financing risk and supports execution during the transition to AI-focused monetization. ServiceNow Boosts Liquidity With New Credit and CP Programs
• Positive Sentiment: Fresh buy-side conviction — Benchmark initiated coverage with a Buy and $125 PT, and Morgan Stanley reiterated Buy with a $210 PT, signaling some analysts view current levels as a buying opportunity. Benchmark Initiates at Buy
• Positive Sentiment: Bull case on agentic AI — Recent analyst and SA coverage argue ServiceNow’s workflow data moat and Now Assist/agentic AI offerings create durable enterprise demand and upside as AI monetization ramps. ServiceNow: A Strong Bet On Agentic AI
• Neutral Sentiment: Price-target adjustments — Wells Fargo trimmed its PT to $185 but kept an Overweight rating, reflecting confidence in fundamentals despite near-term headwinds. Wells Fargo Price Target Cut
• Neutral Sentiment: Partner ecosystem momentum — New partnerships (BigPanda, Zenity, Vonage, Cohesity) expand ServiceNow’s control-layer role across IT, security and communications but are execution-dependent. BigPanda Partnership
• Neutral Sentiment: Upcoming Q1 results — ServiceNow scheduled Q1 2026 results for April 22; the print and guidance will likely drive near-term stock moves as investors re-assess subscription/AI-credit traction. Q1 Announcement
• Negative Sentiment: Competitive/structural concerns — Criticism that ServiceNow must sell AI capabilities that could lower its own SaaS lock-in (and that AI-native rivals could erode switching costs) is weighing on sentiment. Fool Analysis
• Negative Sentiment: Heavy YTD selloff and valuation compression — Multiple pieces highlight a ~30–50% YTD decline and that the stock is in its worst quarter on record, reflecting investor fear over AI disruption and slower growth. MarketWatch: Worst Quarter

ServiceNow Price Performance

ServiceNow stock opened at $104.02 on Thursday. The company’s 50 day simple moving average is $111.59 and its 200-day simple moving average is $148.31. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a 1 year low of $98.00 and a 1 year high of $211.48. The company has a market capitalization of $108.80 billion, a price-to-earnings ratio of 62.36, a price-to-earnings-growth ratio of 1.75 and a beta of 1.00.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s quarterly revenue was up 20.7% on a year-over-year basis. During the same quarter last year, the company posted $0.73 EPS. As a group, equities research analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock worth $1,697,162 over the last ninety days. Company insiders own 0.34% of the company’s stock.

Wall Street Analysts Forecast Growth

Several equities analysts have weighed in on the stock. TD Cowen decreased their target price on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a report on Thursday, January 29th. Weiss Ratings reaffirmed a “hold (c)” rating on shares of ServiceNow in a research report on Thursday, January 22nd. DA Davidson reiterated a “buy” rating and issued a $220.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Citigroup increased their price objective on ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a research report on Friday, January 30th. Finally, Needham & Company LLC reissued a “buy” rating and set a $155.00 target price on shares of ServiceNow in a research note on Thursday, February 5th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and an average target price of $189.77.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.