Head-To-Head Analysis: CarParts.com (NASDAQ:PRTS) and Sense Technologies (OTCMKTS:SNSGF)

Sense Technologies (OTCMKTS:SNSGF) and CarParts.com (NASDAQ:PRTS) are both auto/tires/trucks companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings and dividends.

Insider & Institutional Ownership

75.3% of CarParts.com shares are held by institutional investors. 9.7% of CarParts.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Sense Technologies and CarParts.com, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sense Technologies	0	0	0	0	0.00
CarParts.com	1	1	0	0	1.50

CarParts.com has a consensus target price of $0.50, indicating a potential downside of 42.27%. Given Sense Technologies’ higher possible upside, research analysts clearly believe Sense Technologies is more favorable than CarParts.com.

Valuation & Earnings

This table compares Sense Technologies and CarParts.com”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sense Technologies	N/A	N/A	N/A	N/A	N/A
CarParts.com	$547.53 million	0.11	-$50.44 million	($0.86)	-1.01

Sense Technologies has higher earnings, but lower revenue than CarParts.com.

Profitability

This table compares Sense Technologies and CarParts.com’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sense Technologies	N/A	N/A	N/A
CarParts.com	-9.21%	-79.79%	-25.50%

About Sense Technologies

Sense Technologies, Inc. develops and markets automotive safety devices that enhance driver awareness of people or obstacles located in vehicle blind spots in the United States. It offers Guardian Alert Doppler awareness system, which warns vehicle drivers of the presence of people or obstacles in blind spots that exist behind their vehicles when backing up. The company markets its Guardian Alert product primarily to automobile and truck dealers, fleet operators, and other after-market automotive industry participants. It also offers ScopeOut, a system of specially designed mirrors that are placed at specific points on automobiles, trucks, sport utility vehicles, or commercial vehicles to provide drivers a complete view behind the vehicle. The company markets its ScopeOut product to department stores and other retailers as an after-market automotive safety product, as well as sells online at sensetech.com. The company was formerly known as Graham Gold Mining Corporation and changed its name to Sense Technologies, Inc. in October 1997. Sense Technologies, Inc. was founded in 1988 and is based in Grand Island, Nebraska.

About CarParts.com

CarParts.com, Inc., together with its subsidiaries, operates as an online provider of aftermarket auto parts and accessories in the United States and the Philippines. It offers replacement parts, such as parts for the exterior of an automobile; mirror products; engine and chassis components, as well as other mechanical and electrical parts; and performance parts and accessories. The company sells its products to individual customers through its flagship website www.carparts.com and app; online marketplaces, including third-party auction sites and shopping portals; and auto parts wholesale distributors. The company was formerly known as U.S. Auto Parts Network, Inc. and changed its name to CarParts.com, Inc. in July 2020. CarParts.com, Inc. was incorporated in 1995 and is headquartered in Torrance, California.