RDA Financial Network Purchases New Holdings in ServiceNow, Inc. $NOW

RDA Financial Network purchased a new position in shares of ServiceNow, Inc. (NYSE:NOW) during the 4th quarter, according to the company in its most recent disclosure with the SEC. The fund purchased 10,451 shares of the information technology services provider’s stock, valued at approximately $1,601,000.

Other large investors also recently made changes to their positions in the company. Brady Martz Wealth Solutions LLC raised its position in ServiceNow by 1.3% during the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after acquiring an additional 11 shares in the last quarter. Magnus Financial Group LLC raised its holdings in shares of ServiceNow by 1.9% in the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares during the period. Avidian Wealth Enterprises LLC lifted its stake in ServiceNow by 2.5% in the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after purchasing an additional 11 shares during the last quarter. Traveka Wealth LLC lifted its stake in ServiceNow by 3.8% in the 3rd quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock valued at $304,000 after purchasing an additional 12 shares during the last quarter. Finally, Regatta Capital Group LLC grew its holdings in ServiceNow by 1.9% during the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after purchasing an additional 12 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: BNP Paribas upgraded ServiceNow to Outperform and set a $140 price target, citing the company’s expanding AI positioning — a catalyst that has driven earlier session gains. ServiceNow (NOW) Gets Upgraded to Outperform From Neutral by BNP Paribas
• Positive Sentiment: ServiceNow is accelerating AI adoption through partnerships (Microsoft, OpenAI and others), which management and analysts say is boosting enterprise deal activity and revenue outlook. That supports the company’s long-term growth thesis. ServiceNow Expands AI Reach via Partnerships: More Upside Ahead?
• Positive Sentiment: ServiceNow and Cohesity announced a strategic alliance to provide resilient recovery for AI agents and mission-critical workflows — a product tie-up that can deepen enterprise stickiness and address customer concerns about AI reliability. Cohesity and ServiceNow Deliver Real-Time Recovery for Enterprise AI Agents
• Neutral Sentiment: Zacks and Yahoo pieces note that NOW is a “trending” stock — useful background on investor attention but not new fundamental news. ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
• Neutral Sentiment: Broader industry commentary (Snowflake CEO interview; debates about AI-driven unemployment) is keeping AI narratives in focus but is peripheral to NOW’s near-term earnings execution. Sridhar Ramaswamy, Snowflake CEO: A Fortt Knox Update
• Negative Sentiment: An article in The Information highlights a Cohesity CIO argument that AI-driven products could cannibalize revenues for vendors like ServiceNow and Splunk — a direct competitive-risk narrative that can pressure multiples if investors believe AI accelerates vendor disintermediation. Cohesity CIO Shows How AI Can Eat Into Revenues of ServiceNow, Splunk
• Negative Sentiment: Separately, internal warnings from executives about AI-driven disruption (e.g., public comments about job impacts) feed cautious sentiment and could amplify volatility as investors reassess structural risks to enterprise spending patterns. ServiceNow CEO delivers a troubling AI warning to new grads

Analyst Ratings Changes

A number of equities analysts have weighed in on the company. DZ Bank raised ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Citigroup lifted their target price on ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a research note on Friday, January 30th. Guggenheim upgraded ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Canaccord Genuity Group set a $200.00 price target on ServiceNow in a report on Thursday, January 29th. Finally, Wall Street Zen cut ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $192.61.

Insiders Place Their Bets

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director directly owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 16,237 shares of company stock worth $1,697,162 over the last three months. Insiders own 0.34% of the company’s stock.

ServiceNow Stock Down 0.5%

NOW stock opened at $113.19 on Friday. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48. The business has a 50-day simple moving average of $116.55 and a 200 day simple moving average of $153.54. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market cap of $118.40 billion, a PE ratio of 67.86, a price-to-earnings-growth ratio of 1.92 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. During the same period last year, the firm earned $0.73 EPS. The business’s quarterly revenue was up 20.7% compared to the same quarter last year. Sell-side analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.