Planet Fitness (NYSE:PLNT) Sets New 1-Year Low – Here’s Why

Shares of Planet Fitness, Inc. (NYSE:PLNT) hit a new 52-week low during trading on Wednesday . The company traded as low as $73.29 and last traded at $76.33, with a volume of 2565122 shares traded. The stock had previously closed at $77.89.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Jefferies reiterated a Buy and a lofty $175 price target, saying the appointment of former CFO Tom Fitzgerald as interim CFO reduces execution risk and supports a strong long‑term cash flow outlook. Jefferies Maintains a Buy Rating on Planet Fitness (InsiderMonkey)
• Positive Sentiment: KeyCorp started coverage with an Overweight and $100 price target, signaling a consensus analyst view that there’s material upside from current levels based on membership trends and franchise economics. KeyCorp Overweight Coverage (Benzinga)
• Positive Sentiment: Wells Fargo initiated coverage with an Overweight and $90 target, adding institutional support to the bullish analyst narrative that expects recovery in new club openings and unit economics. Wells Fargo Initiates Coverage (MSN)
• Neutral Sentiment: Multiple recent analyst pieces (Globe and Mail, TipRanks compilations) show general analyst optimism on consumer cyclical names including PLNT, but they largely echo the same upside thesis rather than adding new material catalysts. Analyst Insights (The Globe and Mail)
• Neutral Sentiment: Industry comparison and “head‑to‑head” coverage pieces (e.g., Planet Fitness vs. peers) provide context on relative valuation and growth but are not direct catalysts. Head to Head Analysis (American Banking News)
• Negative Sentiment: Yahoo Finance reports the interim CFO shift has renewed investor focus on Planet Fitness’s valuation and debt profile, raising governance and execution concerns that can pressure the stock until leadership and capital‑structure questions are fully resolved. Interim CFO Shift Raises Valuation & Debt Concerns (Yahoo Finance)
• Negative Sentiment: Pomerantz LLP announced an investor investigation into Planet Fitness, signaling potential litigation risk that typically increases uncertainty and can weigh on share prices until resolved. Pomerantz Investor Investigation (PR Newswire)

Analyst Ratings Changes

PLNT has been the topic of several recent research reports. Morgan Stanley reiterated an “overweight” rating and issued a $117.00 price target on shares of Planet Fitness in a research note on Tuesday. Zacks Research downgraded shares of Planet Fitness from a “hold” rating to a “strong sell” rating in a research note on Monday, March 2nd. JPMorgan Chase & Co. decreased their price objective on Planet Fitness from $120.00 to $105.00 and set an “overweight” rating for the company in a report on Wednesday, February 25th. KeyCorp assumed coverage on Planet Fitness in a research report on Thursday. They issued an “overweight” rating and a $100.00 target price on the stock. Finally, Wells Fargo & Company started coverage on Planet Fitness in a report on Wednesday. They set an “overweight” rating and a $90.00 target price on the stock. Two investment analysts have rated the stock with a Strong Buy rating, twelve have given a Buy rating, four have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, Planet Fitness has an average rating of “Moderate Buy” and an average target price of $116.93.

Planet Fitness Stock Performance

The company’s fifty day simple moving average is $91.63 and its two-hundred day simple moving average is $99.15. The stock has a market capitalization of $5.98 billion, a P/E ratio of 28.54, a PEG ratio of 1.36 and a beta of 1.25.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Tuesday, February 24th. The company reported $0.83 EPS for the quarter, beating the consensus estimate of $0.79 by $0.04. The company had revenue of $376.26 million for the quarter, compared to the consensus estimate of $366.48 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.The firm’s revenue for the quarter was up 10.5% on a year-over-year basis. During the same quarter in the prior year, the business earned $0.70 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, research analysts predict that Planet Fitness, Inc. will post 2.51 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the company. Norges Bank acquired a new stake in shares of Planet Fitness during the second quarter worth $116,175,000. Junto Capital Management LP bought a new position in Planet Fitness during the third quarter worth about $73,603,000. Ninety One UK Ltd increased its position in Planet Fitness by 20.0% during the third quarter. Ninety One UK Ltd now owns 3,461,543 shares of the company’s stock worth $359,308,000 after acquiring an additional 577,637 shares during the period. Squarepoint Ops LLC raised its stake in Planet Fitness by 152.8% in the 2nd quarter. Squarepoint Ops LLC now owns 851,866 shares of the company’s stock worth $92,896,000 after purchasing an additional 514,876 shares in the last quarter. Finally, Invesco Ltd. boosted its holdings in Planet Fitness by 15.0% in the 2nd quarter. Invesco Ltd. now owns 2,543,501 shares of the company’s stock valued at $277,369,000 after purchasing an additional 332,362 shares during the period. Institutional investors own 95.53% of the company’s stock.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.