Starbucks (NASDAQ:SBUX – Get Free Report) and FAT Brands (NASDAQ:FAT – Get Free Report) are both retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, profitability, institutional ownership and analyst recommendations.
Volatility & Risk
Starbucks has a beta of 0.93, suggesting that its stock price is 7% less volatile than the S&P 500. Comparatively, FAT Brands has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500.
Profitability
This table compares Starbucks and FAT Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Starbucks | 3.63% | -28.66% | 7.03% |
| FAT Brands | -39.33% | N/A | -17.99% |
Dividends
Institutional & Insider Ownership
72.3% of Starbucks shares are held by institutional investors. Comparatively, 6.9% of FAT Brands shares are held by institutional investors. 0.0% of Starbucks shares are held by insiders. Comparatively, 15.7% of FAT Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Starbucks and FAT Brands, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Starbucks | 2 | 11 | 17 | 0 | 2.50 |
| FAT Brands | 1 | 2 | 1 | 0 | 2.00 |
Starbucks presently has a consensus price target of $104.22, suggesting a potential upside of 2.71%. FAT Brands has a consensus price target of $10.00, suggesting a potential upside of 6,050.06%. Given FAT Brands’ higher probable upside, analysts plainly believe FAT Brands is more favorable than Starbucks.
Earnings & Valuation
This table compares Starbucks and FAT Brands”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Starbucks | $37.70 billion | 3.07 | $1.86 billion | $1.21 | 83.86 |
| FAT Brands | $574.14 million | 0.01 | -$189.85 million | ($13.35) | -0.01 |
Starbucks has higher revenue and earnings than FAT Brands. FAT Brands is trading at a lower price-to-earnings ratio than Starbucks, indicating that it is currently the more affordable of the two stocks.
Summary
Starbucks beats FAT Brands on 11 of the 17 factors compared between the two stocks.
About Starbucks
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee worldwide. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee and tea beverages, roasted whole beans and ground coffees, single serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle’s Best Coffee, Ethos, Starbucks Reserve, and Princi brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
About FAT Brands
FAT Brands Inc., a multi-brand restaurant franchising company, acquires, develops, markets, and manages quick service, fast casual, casual dining, and polished casual dining restaurant concepts worldwide. It owns restaurant brands, including Round Table Pizza, Marble Slab Creamery, Great American Cookies, Hot Dog on a Stick, Pretzelmaker, Fazoli's, Fatburger, Johnny Rockets, Elevation Burger, Yalla Mediterranean, Buffalo's Cafe and Buffalo's Express, Hurricane Grill & Wings, Ponderosa Steakhouse/Bonanza Steakhouse, Native Grill & Wings, Smokey Bones, and Twin Peaks. The company was incorporated in 2017 and is headquartered in Beverly Hills, California. FAT Brands Inc. is a subsidiary of Fog Cutter Holdings, LLC.
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