Procter & Gamble (NYSE:PG) Stock Price Down 2.8% – What’s Next?

Procter & Gamble Company (The) (NYSE:PG) shares were down 2.8% during trading on Thursday . The stock traded as low as $153.77 and last traded at $153.94. Approximately 10,009,666 shares changed hands during mid-day trading, a decline of 14% from the average daily volume of 11,602,412 shares. The stock had previously closed at $158.30.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Multiple dividend-themed pieces reaffirm PG’s status as a Dividend King/Aristocrat, underscoring steady dividend growth and defensive appeal for income-focused investors; that support can reduce downside for long-term holders. Dividend Aristocrats in a Shaky Market
• Neutral Sentiment: Market context is jittery (rising VIX, weak consumer sentiment and still-elevated Treasury yields); that macro uncertainty is affecting broad equity flows and may amplify short-term moves in consumer staples despite PG’s defensive profile. Dividend Aristocrats in a Shaky Market
• Negative Sentiment: A recent compendium of analyst notes flags margin pressure for Procter & Gamble, creating concern about near-term profitability and earnings leverage. That negative analyst tone can weigh on the stock. Top Research Reports for Procter & Gamble, American Express & TJX
• Negative Sentiment: Reports show PG shares have recently fallen more steeply than the broader market, indicating stronger selling pressure in short-term trading sessions. That price action can feed momentum-driven outflows. Procter & Gamble (PG) Falls More Steeply Than Broader Market
• Negative Sentiment: Insider selling was reported recently, which investors often view as a near-term negative signal and can amplify caution among holders and prospective buyers. Procter & Gamble (NYSE:PG) Shares Down 2.3% Following Insider Selling

Analyst Upgrades and Downgrades

A number of research analysts have recently issued reports on PG shares. Piper Sandler assumed coverage on Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price on the stock. BNP Paribas Exane reduced their price objective on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating for the company in a research report on Friday, January 16th. UBS Group lifted their target price on shares of Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research report on Friday, January 23rd. JPMorgan Chase & Co. raised shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and boosted their target price for the stock from $157.00 to $165.00 in a research note on Friday, January 23rd. Finally, Deutsche Bank Aktiengesellschaft reduced their price target on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research report on Monday, December 8th. Fourteen investment analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company. According to MarketBeat.com, Procter & Gamble currently has a consensus rating of “Moderate Buy” and a consensus target price of $168.33.

Procter & Gamble Price Performance

The company has a 50-day moving average of $152.35 and a 200 day moving average of $151.21. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The stock has a market capitalization of $357.43 billion, a PE ratio of 22.79, a PEG ratio of 5.15 and a beta of 0.37.

Procter & Gamble (NYSE:PG) last announced its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. During the same quarter last year, the firm posted $1.88 EPS. The firm’s revenue for the quarter was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Sell-side analysts predict that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were paid a $1.0568 dividend. This represents a $4.23 annualized dividend and a dividend yield of 2.7%. The ex-dividend date of this dividend was Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is currently 62.67%.

Insider Activity at Procter & Gamble

In other news, CEO Ma. Fatima Francisco sold 5,549 shares of the business’s stock in a transaction that occurred on Friday, February 27th. The stock was sold at an average price of $165.29, for a total transaction of $917,194.21. Following the transaction, the chief executive officer directly owned 1,029 shares in the company, valued at $170,083.41. The trade was a 84.36% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Gary A. Coombe sold 36,093 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $162.33, for a total value of $5,858,976.69. Following the completion of the sale, the chief executive officer owned 34,994 shares of the company’s stock, valued at $5,680,576.02. This trade represents a 50.77% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 348,618 shares of company stock worth $55,462,643 in the last 90 days. 0.20% of the stock is owned by insiders.

Hedge Funds Weigh In On Procter & Gamble

A number of institutional investors and hedge funds have recently added to or reduced their stakes in PG. Union Savings Bank purchased a new stake in Procter & Gamble in the 4th quarter valued at $1,528,000. Hsbc Holdings PLC raised its holdings in shares of Procter & Gamble by 9.6% during the 4th quarter. Hsbc Holdings PLC now owns 5,988,192 shares of the company’s stock worth $859,008,000 after acquiring an additional 525,207 shares during the period. Redwood Family Wealth LLC purchased a new position in shares of Procter & Gamble during the 4th quarter worth $409,000. Cedarwood Wealth LLC acquired a new position in shares of Procter & Gamble during the 4th quarter valued at about $554,000. Finally, Gunpowder Capital Management LLC dba Oliver Wealth Management purchased a new stake in shares of Procter & Gamble in the fourth quarter valued at about $178,000. Institutional investors and hedge funds own 65.77% of the company’s stock.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.