Pitcairn Co. Sells 3,798 Shares of Salesforce Inc. $CRM

Pitcairn Co. decreased its holdings in shares of Salesforce Inc. (NYSE:CRM) by 41.3% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 5,404 shares of the CRM provider’s stock after selling 3,798 shares during the quarter. Pitcairn Co.’s holdings in Salesforce were worth $1,281,000 at the end of the most recent quarter.

Several other institutional investors also recently modified their holdings of the stock. Stonebridge Capital Advisors LLC lifted its position in Salesforce by 1.0% during the third quarter. Stonebridge Capital Advisors LLC now owns 55,140 shares of the CRM provider’s stock valued at $13,068,000 after purchasing an additional 544 shares during the last quarter. Advisory Alpha LLC lifted its holdings in shares of Salesforce by 7.3% during the 3rd quarter. Advisory Alpha LLC now owns 3,830 shares of the CRM provider’s stock worth $915,000 after acquiring an additional 259 shares during the last quarter. IFG Advisory LLC grew its position in Salesforce by 2.9% in the third quarter. IFG Advisory LLC now owns 2,345 shares of the CRM provider’s stock worth $556,000 after acquiring an additional 66 shares in the last quarter. Davidson Capital Management Inc. increased its stake in Salesforce by 1.0% in the third quarter. Davidson Capital Management Inc. now owns 11,972 shares of the CRM provider’s stock valued at $2,837,000 after acquiring an additional 113 shares during the last quarter. Finally, Viawealth LLC raised its position in Salesforce by 3.8% during the third quarter. Viawealth LLC now owns 5,461 shares of the CRM provider’s stock valued at $1,294,000 after purchasing an additional 198 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Recent earnings and market reaction — Salesforce reported an earnings beat and record revenue, and the stock has rebounded from recent lows as investors appear to be looking past worst‑case AI fears. This is the main driver of improving sentiment. Salesforce: A Week After Earnings, the Market Has Spoken
• Positive Sentiment: Large buyback and cash flow strength — Analysts highlight a meaningful free cash flow beat and Salesforce’s announcement of a massive $50B buyback, which can materially support share price and EPS over time. Salesforce: AI Disruption Fears Create Mispricing
• Positive Sentiment: Analyst upgrades and bullish price targets — Multiple firms have reiterated or raised ratings (e.g., Phillip Securities maintained a Buy with a $253 target), helping lift investor confidence. Upgrades/price‑target moves are directly supportive of the rally. Phillip Securities Maintains a Buy on Salesforce (CRM)
• Positive Sentiment: Product/AI momentum and partnerships — New AI initiatives (Agentforce) and a Formula 1 fan‑agent rollout show tangible go‑to‑market AI use cases that support long‑term monetization of AI features. Salesforce Inc. (CRM) Leverages AI to Transform Fan and Customer Engagement
• Neutral Sentiment: Analyst/industry writeups highlight momentum and valuation — Several outlets (Zacks) list Salesforce among software names positioned to benefit from a sector recovery; these articles boost visibility but provide less immediate price impact than earnings or buybacks. The Software Recovery Already Started: 5 Stocks to Buy Now
• Neutral Sentiment: Geographic expansion — Reports noting the Philippines as a fast‑growing market signal incremental revenue opportunities but are less likely to move the stock near term. Philippines fastest-growing market for Salesforce in Southeast Asia
• Negative Sentiment: Ongoing AI disruption and valuation concerns — Despite improving signals, investors remain wary that AI could compress demand or enable lower‑cost competitors; the stock still reflects a material YTD and 1‑year decline, keeping downside risk present. Is Salesforce (CRM) Pricing Reflect Its Cash Flow Outlook After Recent Share Price Weakness

Wall Street Analysts Forecast Growth

Several equities analysts have recently commented on the company. TD Cowen reduced their price objective on Salesforce from $325.00 to $250.00 and set a “buy” rating on the stock in a research report on Thursday, February 26th. Arete Research upgraded Salesforce to a “strong-buy” rating in a research report on Thursday, December 11th. UBS Group cut their target price on Salesforce from $260.00 to $200.00 and set a “neutral” rating for the company in a research note on Tuesday, February 17th. Macquarie Infrastructure lifted their price target on shares of Salesforce from $250.00 to $265.00 and gave the stock a “neutral” rating in a research note on Thursday, December 4th. Finally, The Goldman Sachs Group restated a “buy” rating and issued a $281.00 price objective on shares of Salesforce in a report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, eleven have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, Salesforce has a consensus rating of “Moderate Buy” and an average target price of $283.14.

Salesforce Stock Up 0.3%

Shares of Salesforce stock opened at $202.04 on Friday. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.98 and a current ratio of 0.76. Salesforce Inc. has a 52-week low of $174.57 and a 52-week high of $296.05. The company’s 50 day moving average price is $217.21 and its 200-day moving average price is $236.92. The stock has a market capitalization of $186.48 billion, a price-to-earnings ratio of 25.87, a P/E/G ratio of 1.47 and a beta of 1.29.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, beating analysts’ consensus estimates of $3.05 by $0.76. The company had revenue of $11.20 billion during the quarter, compared to analyst estimates of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The firm’s revenue was up 12.1% compared to the same quarter last year. During the same period in the prior year, the business posted $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Equities research analysts forecast that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be issued a dividend of $0.44 per share. The ex-dividend date is Thursday, April 9th. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. This is a boost from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio (DPR) is presently 21.25%.

Insider Buying and Selling

In other news, Director Neelie Kroes sold 3,893 shares of the business’s stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the transaction, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. The trade was a 34.78% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David Blair Kirk purchased 1,936 shares of the company’s stock in a transaction that occurred on Wednesday, December 17th. The stock was acquired at an average cost of $258.64 per share, with a total value of $500,727.04. Following the purchase, the director directly owned 10,677 shares of the company’s stock, valued at $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Corporate insiders own 3.00% of the company’s stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.