Crossmark Global Holdings Inc. raised its stake in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 5.4% in the 3rd quarter, according to its most recent Form 13F filing with the SEC. The fund owned 70,347 shares of the software company’s stock after purchasing an additional 3,631 shares during the period. Crossmark Global Holdings Inc.’s holdings in Adobe were worth $24,815,000 at the end of the most recent reporting period.
Other hedge funds also recently made changes to their positions in the company. Riverbend Wealth Management LLC increased its holdings in shares of Adobe by 1.8% during the 3rd quarter. Riverbend Wealth Management LLC now owns 1,668 shares of the software company’s stock worth $588,000 after buying an additional 29 shares during the last quarter. Intellus Advisors LLC increased its stake in Adobe by 1.6% during the second quarter. Intellus Advisors LLC now owns 1,860 shares of the software company’s stock worth $720,000 after acquiring an additional 30 shares during the last quarter. Beacon Financial Advisory LLC raised its holdings in shares of Adobe by 5.5% in the 3rd quarter. Beacon Financial Advisory LLC now owns 577 shares of the software company’s stock worth $204,000 after purchasing an additional 30 shares during the period. MCF Advisors LLC lifted its stake in shares of Adobe by 20.8% in the 3rd quarter. MCF Advisors LLC now owns 174 shares of the software company’s stock valued at $61,000 after purchasing an additional 30 shares in the last quarter. Finally, Dakota Community Bank & Trust NA grew its holdings in shares of Adobe by 12.8% during the 2nd quarter. Dakota Community Bank & Trust NA now owns 274 shares of the software company’s stock worth $106,000 after purchasing an additional 31 shares during the period. Institutional investors and hedge funds own 81.79% of the company’s stock.
Key Headlines Impacting Adobe
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Renewed AI optimism ahead of March 12 earnings — coverage says investors are shifting focus from AI disruption fears to Adobe’s Firefly-powered creative tools and look to the March 12 report for proof that AI features are translating into recurring revenue, supporting the recent rally. Why Adobe (ADBE) Is Up 5.1% After Renewed AI Optimism Ahead Of March 12 Earnings
- Positive Sentiment: High-profile buying reports — multiple media stories say Michael Burry has opened a new long position in ADBE, which appears to have drawn opportunistic buyers and boosted sentiment on beaten-down software names. The Billionaire Investor Who Bet Against Nvidia and Palantir Is Buying Adobe
- Positive Sentiment: Expanded Adobe–WPP AI partnership — Adobe and WPP widened their global alliance to embed Adobe’s AI tools into agency workflows and go-to-market efforts, reinforcing Adobe’s enterprise moat and monetization pathway for AI features. Adobe WPP AI Alliance Tests Moat In Enterprise Marketing Workflows
- Neutral Sentiment: Barclays trims price target but stays overweight — Barclays lowered its target (from $415 to $335) while retaining an Overweight call; that signals constructive longer-term view even as near-term estimates are reset. Barclays Lowers Adobe Price Target
- Negative Sentiment: Jefferies and HSBC cut price targets — Jefferies has reduced its target to $290 (from $400 previously) and HSBC also trimmed targets, applying downside pressure and reminding investors that analyst estimates are being re-priced amid the AI transition. Jefferies and HSBC Cut Adobe Inc. (ADBE) Price Targets
Adobe Stock Up 0.8%
Adobe (NASDAQ:ADBE – Get Free Report) last posted its quarterly earnings data on Wednesday, December 10th. The software company reported $5.50 EPS for the quarter, beating analysts’ consensus estimates of $5.40 by $0.10. The firm had revenue of $6.19 billion for the quarter, compared to the consensus estimate of $6.11 billion. Adobe had a net margin of 30.00% and a return on equity of 61.28%. The firm’s revenue was up 10.5% compared to the same quarter last year. During the same period in the prior year, the firm posted $4.81 EPS. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. On average, equities research analysts predict that Adobe Inc. will post 16.65 earnings per share for the current fiscal year.
Insider Buying and Selling
In other Adobe news, CFO Daniel Durn sold 1,646 shares of the stock in a transaction that occurred on Tuesday, January 27th. The stock was sold at an average price of $294.85, for a total transaction of $485,323.10. Following the transaction, the chief financial officer owned 41,995 shares of the company’s stock, valued at $12,382,225.75. This trade represents a 3.77% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. 0.16% of the stock is currently owned by corporate insiders.
Analysts Set New Price Targets
Several research firms recently commented on ADBE. BMO Capital Markets lowered shares of Adobe from an “outperform” rating to a “market perform” rating and cut their price target for the company from $400.00 to $375.00 in a report on Friday, January 9th. Oppenheimer downgraded Adobe from an “outperform” rating to a “market perform” rating in a report on Tuesday, January 13th. Stifel Nicolaus reduced their price target on Adobe from $480.00 to $450.00 and set a “buy” rating on the stock in a research report on Tuesday, December 9th. UBS Group decreased their price target on Adobe from $375.00 to $340.00 and set a “neutral” rating for the company in a report on Monday, January 26th. Finally, HSBC set a $302.00 price objective on shares of Adobe in a research report on Friday, February 13th. One investment analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, twelve have issued a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat.com, the company has an average rating of “Hold” and a consensus target price of $389.56.
Read Our Latest Stock Analysis on ADBE
Adobe Company Profile
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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