ServiceNow, Inc. (NYSE:NOW) Short Interest Update

ServiceNow, Inc. (NYSE:NOW) was the target of a large increase in short interest in February. As of February 13th, there was short interest totaling 27,222,531 shares, an increase of 28.3% from the January 29th total of 21,224,885 shares. Approximately 2.6% of the company’s stock are sold short. Based on an average daily volume of 28,229,985 shares, the short-interest ratio is presently 1.0 days. Based on an average daily volume of 28,229,985 shares, the short-interest ratio is presently 1.0 days. Approximately 2.6% of the company’s stock are sold short.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Retail sentiment and chatter turned bullish over the past week, driving buying momentum as traders reassess whether the AI-driven software selloff was overdone. ServiceNow Jumps 8.78% as Reddit Reconsiders Whether the AI Selloff Went Too Far
• Positive Sentiment: Product innovation: ServiceNow is pushing its Autonomous Workforce AI (adding partners like Moveworks), positioning the company to sell specialized AI agents that automate enterprise workflows — a clear growth narrative for investors focused on AI monetization. ServiceNow, Inc. (NOW) Launches New Autonomous Workforce
• Positive Sentiment: Customer traction: A commercial win with NTT DOCOMO and StarHub to use ServiceNow AI for roaming fixes highlights enterprise telecom demand for AI-driven workflow automation and provides a tangible reference customer for telecom vertical growth. ServiceNow, NTT DOCOMO, StarHub Join Forces To End Roaming Nightmares With AI
• Positive Sentiment: Technical/price action: Chart analysts are flagging a double-bottom breakout and momentum shift that could attract technical buyers and short-covering, supporting near-term upside if follow-through holds. ServiceNow (NOW) Price Forecast: Double Bottom Signals Trend Shift
• Positive Sentiment: Fundamental narrative: Coverage and commentary (e.g., Forbes) point to sustained demand for digital workflow automation and AI-driven efficiency, reinforcing the thesis that ServiceNow can grow subscription revenue despite a tougher IT spending backdrop. How ServiceNow Stock Rises To $148
• Neutral Sentiment: Investor outreach: Management presented at the Morgan Stanley TMT conference (transcript available), which provides additional color on strategy but no major new guidance; useful for longer-term fundamental investors to parse execution risks vs. opportunity. ServiceNow, Inc. (NOW) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
• Negative Sentiment: Technical/valuation headwinds remain: despite the short-term bounce, NOW is still well off its 12‑month highs and below longer-term moving averages; the stock has seen large drawdowns over the past year, so any rally could be vulnerable without sustained revenue/earnings beats. ServiceNow Jumps 8.78% as Reddit Reconsiders Whether the AI Selloff Went Too Far

Analyst Ratings Changes

NOW has been the subject of several recent analyst reports. Truist Financial set a $175.00 price target on ServiceNow in a research note on Thursday, February 5th. Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a report on Tuesday, December 16th. Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a report on Thursday, January 22nd. Evercore restated an “outperform” rating and issued a $175.00 price target (down from $225.00) on shares of ServiceNow in a research report on Thursday, January 29th. Finally, Mizuho cut their price objective on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a research report on Wednesday, January 21st. Three analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have assigned a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $192.06.

ServiceNow Trading Up 0.7%

Shares of NYSE NOW traded up $0.74 during midday trading on Wednesday, reaching $113.93. The stock had a trading volume of 17,414,407 shares, compared to its average volume of 21,963,976. The firm has a market cap of $119.17 billion, a price-to-earnings ratio of 68.30, a price-to-earnings-growth ratio of 1.91 and a beta of 0.99. The company’s 50 day moving average price is $124.11 and its 200 day moving average price is $158.11. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow has a twelve month low of $98.00 and a twelve month high of $211.48.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. During the same period last year, the company earned $0.73 earnings per share. The business’s revenue was up 20.7% on a year-over-year basis. As a group, sell-side analysts expect that ServiceNow will post 8.93 EPS for the current year.

Insider Activity at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CFO Gina Mastantuono sold 2,075 shares of the business’s stock in a transaction that occurred on Friday, December 5th. The stock was sold at an average price of $170.00, for a total value of $352,750.00. Following the sale, the chief financial officer directly owned 61,140 shares in the company, valued at $10,393,800. The trade was a 3.28% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 18,312 shares of company stock worth $2,049,912 over the last quarter. 0.34% of the stock is currently owned by insiders.

Institutional Investors Weigh In On ServiceNow

Large investors have recently modified their holdings of the stock. Pure Financial Advisors LLC grew its holdings in ServiceNow by 399.2% during the fourth quarter. Pure Financial Advisors LLC now owns 5,961 shares of the information technology services provider’s stock valued at $913,000 after purchasing an additional 4,767 shares during the period. Rehmann Capital Advisory Group grew its stake in shares of ServiceNow by 362.6% during the 4th quarter. Rehmann Capital Advisory Group now owns 4,793 shares of the information technology services provider’s stock worth $735,000 after acquiring an additional 3,757 shares during the period. SHP Wealth Management purchased a new stake in ServiceNow in the 4th quarter worth about $150,000. Stenger Family Office LLC increased its holdings in ServiceNow by 173.4% in the 4th quarter. Stenger Family Office LLC now owns 8,121 shares of the information technology services provider’s stock worth $1,244,000 after acquiring an additional 5,151 shares during the last quarter. Finally, Employees Provident Fund Board purchased a new position in shares of ServiceNow in the fourth quarter worth about $371,665,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.