Contrasting Omnicom Group (NYSE:OMC) & AdStar (OTCMKTS:ADST)

Omnicom Group (NYSE:OMC) and AdStar (OTCMKTS:ADST) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Analyst Ratings

This is a breakdown of current recommendations for Omnicom Group and AdStar, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Omnicom Group	1	3	4	0	2.38
AdStar	0	0	0	0	0.00

Omnicom Group presently has a consensus price target of $95.00, suggesting a potential upside of 11.52%. Given Omnicom Group’s stronger consensus rating and higher possible upside, research analysts plainly believe Omnicom Group is more favorable than AdStar.

Valuation & Earnings

This table compares Omnicom Group and AdStar”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Omnicom Group	$17.27 billion	1.53	-$54.50 million	$0.49	173.85
AdStar	N/A	N/A	N/A	N/A	N/A

AdStar has lower revenue, but higher earnings than Omnicom Group.

Institutional and Insider Ownership

92.0% of Omnicom Group shares are owned by institutional investors. 1.0% of Omnicom Group shares are owned by insiders. Comparatively, 22.6% of AdStar shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Omnicom Group and AdStar’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Omnicom Group	-0.32%	25.65%	5.08%
AdStar	N/A	N/A	N/A

Summary

Omnicom Group beats AdStar on 7 of the 9 factors compared between the two stocks.

About Omnicom Group

Omnicom Group Inc., together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising and media, precision marketing, commerce and branding, experiential, execution and support, public relations, and healthcare. The company's services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing and post-production, digital transformation consulting, entertainment marketing, experiential marketing, field marketing, sales support, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and instore design services. Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, retail media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, retail media and e-commerce, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services. It operates in the North and Latin America, Europe, the Middle East and Africa (EMEA), and the Asia Pacific. The company was incorporated in 1944 and is based in New York, New York.

About AdStar

AdStar, Inc. engages in the provision of advertising technology services to publishers. It focuses on its application service provider. The company was founded by Leslie Bernhard and Eli Rousso in 1986 and is headquartered in Marina del Rey, CA.