Mason & Associates Inc Increases Position in Alphabet Inc. $GOOGL

Mason & Associates Inc lifted its position in Alphabet Inc. (NASDAQ:GOOGL) by 14.9% during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 18,507 shares of the information services provider’s stock after acquiring an additional 2,401 shares during the period. Alphabet accounts for approximately 0.9% of Mason & Associates Inc’s investment portfolio, making the stock its 26th biggest holding. Mason & Associates Inc’s holdings in Alphabet were worth $4,499,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Brighton Jones LLC boosted its position in Alphabet by 3.9% in the fourth quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider’s stock valued at $20,886,000 after buying an additional 4,110 shares during the last quarter. Revolve Wealth Partners LLC raised its position in Alphabet by 3.5% during the 4th quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider’s stock worth $2,826,000 after buying an additional 506 shares during the last quarter. Hutchens & Kramer Investment Management Group LLC lifted its stake in Alphabet by 9.6% during the 2nd quarter. Hutchens & Kramer Investment Management Group LLC now owns 4,900 shares of the information services provider’s stock valued at $862,000 after acquiring an additional 431 shares during the period. Matrix Asset Advisors Inc. NY boosted its holdings in shares of Alphabet by 17.6% in the 2nd quarter. Matrix Asset Advisors Inc. NY now owns 3,888 shares of the information services provider’s stock valued at $685,000 after acquiring an additional 581 shares during the last quarter. Finally, Sequoia Financial Advisors LLC boosted its holdings in shares of Alphabet by 11.2% in the 2nd quarter. Sequoia Financial Advisors LLC now owns 485,486 shares of the information services provider’s stock valued at $85,557,000 after acquiring an additional 48,805 shares during the last quarter. Hedge funds and other institutional investors own 40.03% of the company’s stock.

Insider Buying and Selling at Alphabet

In other Alphabet news, insider John Kent Walker sold 47,574 shares of the stock in a transaction dated Tuesday, February 17th. The shares were sold at an average price of $301.45, for a total value of $14,341,182.30. Following the completion of the sale, the insider owned 13,227 shares in the company, valued at approximately $3,987,279.15. This represents a 78.25% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction that occurred on Wednesday, January 21st. The stock was sold at an average price of $327.30, for a total transaction of $10,637,250.00. Following the completion of the transaction, the chief executive officer directly owned 2,211,872 shares in the company, valued at $723,945,705.60. This trade represents a 1.45% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders sold 2,112,482 shares of company stock valued at $119,145,289. Corporate insiders own 11.64% of the company’s stock.

Analyst Ratings Changes

Several brokerages recently issued reports on GOOGL. New Street Research raised their target price on shares of Alphabet from $330.00 to $380.00 and gave the stock a “buy” rating in a report on Tuesday, February 10th. China Renaissance increased their price target on Alphabet from $330.00 to $400.00 and gave the stock a “buy” rating in a research report on Friday, February 6th. Rosenblatt Securities boosted their price objective on Alphabet from $279.00 to $357.00 and gave the company a “neutral” rating in a report on Thursday, February 5th. President Capital upped their target price on Alphabet from $323.00 to $375.00 and gave the stock a “buy” rating in a research note on Tuesday, February 10th. Finally, Roth Mkm raised their target price on Alphabet from $365.00 to $395.00 and gave the stock a “buy” rating in a report on Thursday, February 5th. Three analysts have rated the stock with a Strong Buy rating, forty-three have assigned a Buy rating and five have given a Hold rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $366.57.

Alphabet Price Performance

Shares of Alphabet stock opened at $311.76 on Friday. The stock has a market capitalization of $3.77 trillion, a P/E ratio of 28.84, a PEG ratio of 1.83 and a beta of 1.09. The business has a 50 day simple moving average of $320.99 and a two-hundred day simple moving average of $282.77. Alphabet Inc. has a 12 month low of $140.53 and a 12 month high of $349.00. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01.

Alphabet (NASDAQ:GOOGL) last issued its quarterly earnings results on Wednesday, February 4th. The information services provider reported $2.82 EPS for the quarter, topping the consensus estimate of $2.57 by $0.25. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The firm had revenue of $113.83 billion during the quarter, compared to analysts’ expectations of $111.24 billion. As a group, analysts predict that Alphabet Inc. will post 8.9 EPS for the current fiscal year.

Alphabet Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be given a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date is Monday, March 9th. Alphabet’s dividend payout ratio is 7.77%.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: MarketBeat highlights Alphabet’s “quiet edge” — big hidden assets (14% stake in Anthropic, an early SpaceX stake and massive device distribution) that amplify AI and cloud upside beyond Search and YouTube. Alphabet’s Quiet Edge: The Hidden Assets Powering Its Run
• Positive Sentiment: South Korea approved Google’s request to export high‑precision map data — clears a major market access barrier for Google Maps and mapping-related revenue/opportunity in Korea. South Korea approves Google bid to export high-precision map data
• Positive Sentiment: Reports say Meta will rent Google’s TPU AI chips for model training — validation of Google’s AI infrastructure business and a potential multi‑billion revenue stream for cloud/TPU services. Google signs multibillion-dollar AI chip deal with Meta, Information reports
• Positive Sentiment: Alphabet folded robotics unit Intrinsic into Google and signals Gemini may power next‑gen robots — deepens AI product integration and expands commercial AI addressable market. Alphabet’s robotics platform Intrinsic joins Google to support AI models
• Positive Sentiment: Google launched Nano Banana 2 (image‑generation model) with faster, better outputs — product improvements that help retain user engagement across AI services. Google rolls out Nano Banana 2
• Positive Sentiment: Billionaire Stanley Druckenmiller increased his Alphabet stake again — a notable institutional vote of confidence often read positively by the market. Druckenmiller Piled Into Alphabet
• Neutral Sentiment: Zacks and other analyst pieces reiterate Alphabet’s AI‑fueled edge in Search and Cloud vs. Meta, reinforcing the consensus growth story but not changing near‑term guidance. Meta Platforms vs. Alphabet: Which Digital Ad Behemoth Has an Edge?
• Neutral Sentiment: Waymo’s planned expansion toward Chicago signals long‑term commercialization progress but remains a multi‑year revenue story rather than an immediate profit driver. Waymo to bring driverless cars to Chicago
• Negative Sentiment: Belgian competition watchdog opened a probe into Google’s online ad pricing practices — regulatory and legal risk that could pressure ad revenue or require business changes. Belgian watchdog opens probe into Google’s online ad price practices
• Negative Sentiment: Internal tensions: 100+ Google AI employees urged limits on some military uses of Gemini, highlighting governance/ethical frictions that could complicate product deployment and public perception. Google Workers Seek ‘Red Lines’ on Military A.I.
• Negative Sentiment: Schaeffer’s options commentary warns bulls to watch for faltering action and offers a trade for subscribers — a signal some traders are positioning for short‑term downside or increased volatility. Bulls Should Keep Watch on Faltering Alphabet Stock

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.