USA Today (NYSE:TDAY) Hits New 52-Week High – Should You Buy?

USA Today Co. (NYSE:TDAY)’s share price reached a new 52-week high during mid-day trading on Thursday . The company traded as high as $6.65 and last traded at $6.42, with a volume of 523071 shares trading hands. The stock had previously closed at $6.12.

USA Today News Summary

Here are the key news stories impacting USA Today this week:

• Positive Sentiment: Analyst upgrade: Citizens Jmp raised its price target on TDAY from $6.00 to $8.00 and assigned a “market outperform” rating — signaling ~35% upside from current levels and providing a near-term catalyst for buyers. Benzinga: Analyst Raise
• Neutral Sentiment: Company disclosures and investor materials (earnings slide deck) are now available for deeper scrutiny by investors; these will shape near-term sentiment depending on guidance and margin detail. Earnings Press Release / Slide Deck
• Neutral Sentiment: Full earnings call transcript and presentation are published (useful for parsing management commentary on ad trends, subscription performance and cost actions). Investors should watch any commentary on advertising, digital subscription growth and buyback/capital allocation. Seeking Alpha: Q4 2025 Earnings Call Transcript
• Neutral Sentiment: Company publishing routine editorial coverage (e.g., political / event stories) — these drive traffic but are unlikely to move the stock materially absent broader ad or subscription implications. USA Today: Government Shutdown Coverage
• Negative Sentiment: Reported Q4 EPS of -$0.21 weighed on the stock; while revenue of $585M was reported, net margin (4.1%) and a high reported debt-to-equity ratio (background D/E ~4.66) highlight profitability and leverage concerns that can amplify downside if ad demand softens. MarketBeat: Earnings Report & Transcript

Analysts Set New Price Targets

A number of equities analysts have weighed in on the stock. Wall Street Zen upgraded shares of USA Today from a “sell” rating to a “hold” rating in a research report on Saturday, February 7th. Rosenblatt Securities initiated coverage on shares of USA Today in a research note on Thursday, February 12th. They issued a “buy” rating and a $10.00 price target on the stock. Citizens Jmp boosted their price objective on USA Today from $6.00 to $8.00 and gave the stock a “market outperform” rating in a research note on Friday. Weiss Ratings raised USA Today from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, January 8th. Finally, Citigroup reaffirmed a “neutral” rating on shares of USA Today in a research note on Monday, February 2nd. Two analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $7.70.

USA Today Stock Down 7.2%

The company has a quick ratio of 0.67, a current ratio of 0.69 and a debt-to-equity ratio of 4.66. The firm has a market capitalization of $873.83 million, a PE ratio of -54.00 and a beta of 1.59. The business has a 50-day moving average price of $5.56 and a 200-day moving average price of $4.75.

USA Today (NYSE:TDAY) last released its quarterly earnings data on Thursday, February 26th. The company reported ($0.21) earnings per share for the quarter. The company had revenue of $585.00 million for the quarter. USA Today had a return on equity of 5.39% and a net margin of 0.08%.

Institutional Investors Weigh In On USA Today

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Two Seas Capital LP acquired a new position in USA Today in the 4th quarter valued at about $74,946,000. Alta Fundamental Advisers LLC purchased a new position in shares of USA Today during the 4th quarter worth $58,346,000. Goldman Sachs Group Inc. purchased a new position in shares of USA Today during the 4th quarter worth $28,383,000. Whitefort Capital Management LP acquired a new stake in shares of USA Today during the 4th quarter worth about $24,590,000. Finally, SG Americas Securities LLC raised its holdings in USA Today by 172.6% in the 4th quarter. SG Americas Securities LLC now owns 5,898,579 shares of the company’s stock valued at $26,839,000 after buying an additional 3,735,152 shares during the period. 76.71% of the stock is currently owned by institutional investors and hedge funds.

USA Today Company Profile

Gannett Co, Inc (NYSE: GCI) is a media and marketing solutions company headquartered in McLean, Virginia. As the largest U.S. newspaper publisher by circulation, Gannett publishes USA Today alongside more than 260 local news brands. The company’s multimedia platforms include daily and weekly newspapers, websites, mobile apps and a network of subscription-based digital products.

In addition to journalism and content production, Gannett offers a suite of digital marketing services designed to help small and medium-sized businesses grow online.