DoubleVerify (NYSE:DV) Stock Price Up 7.2% – What’s Next?

DoubleVerify Holdings, Inc. (NYSE:DV)’s stock price rose 7.2% during trading on Friday . The stock traded as high as $10.31 and last traded at $10.2180. Approximately 1,645,966 shares were traded during mid-day trading, a decline of 33% from the average daily volume of 2,460,318 shares. The stock had previously closed at $9.53.

Key Headlines Impacting DoubleVerify

Here are the key news stories impacting DoubleVerify this week:

• Positive Sentiment: Management authorized a $300 million share repurchase program — the largest in company history — which supports EPS and signals confidence in cash generation. DoubleVerify Reports Fourth Quarter and Full-Year 2025 Financial Results
• Positive Sentiment: Management set a 2026 revenue growth target of 8%–10% and said it will accelerate AI and social product innovation — a strategic pivot that investors may view as a pathway to sustainably higher growth and product differentiation. DoubleVerify outlines 8%–10% revenue growth target for 2026
• Positive Sentiment: Full‑year profitability and cash metrics were solid: 2025 net income (~$50.7M) and robust adjusted EBITDA/ margins highlight operating leverage, supporting the buyback and capital allocation flexibility. DoubleVerify Reports Fourth Quarter and Full-Year 2025 Financial Results
• Neutral Sentiment: Revenue for 2025 grew ~14% to $748.3M, driven by social, CTV measurement and programmatic activation — evidence the company is gaining traction in higher-growth channels even as scale remains moderate. 2025 Financial Results
• Negative Sentiment: Q4 results modestly missed consensus: EPS came in at $0.31 vs. $0.33 expected and revenue was $205.6M vs. ~$208.8M consensus — shortfalls that can pressure near‑term sentiment. DV misses Q4 earnings and revenue estimates
• Negative Sentiment: FY‑2026 and Q1 revenue guidance were nudged slightly below Street consensus (FY guide $810M–$826M vs. ~$828M est; Q1 guide $177M–$183M vs. ~$180.6M est), which could cap upside until execution against the growth plan is clear. Earnings release and guidance

Wall Street Analysts Forecast Growth

Several equities analysts have recently issued reports on DV shares. Morgan Stanley boosted their price target on shares of DoubleVerify from $15.00 to $15.50 and gave the company an “equal weight” rating in a report on Tuesday, January 13th. Stifel Nicolaus decreased their target price on DoubleVerify from $20.00 to $15.00 and set a “buy” rating for the company in a research note on Monday, November 10th. JPMorgan Chase & Co. dropped their price target on DoubleVerify from $19.00 to $17.00 and set an “overweight” rating on the stock in a research report on Monday, November 10th. Needham & Company LLC cut their price objective on DoubleVerify from $18.00 to $12.00 and set a “buy” rating on the stock in a report on Monday, November 10th. Finally, Truist Financial lowered their target price on DoubleVerify from $22.00 to $17.00 and set a “buy” rating for the company in a research note on Monday, November 10th. Eleven equities research analysts have rated the stock with a Buy rating, eight have assigned a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock has an average rating of “Hold” and an average target price of $16.06.

DoubleVerify Stock Up 9.6%

The company has a debt-to-equity ratio of 0.01, a current ratio of 3.98 and a quick ratio of 3.98. The company has a market capitalization of $1.68 billion, a price-to-earnings ratio of 41.90, a PEG ratio of 0.63 and a beta of 0.98. The firm has a 50-day moving average price of $10.46 and a two-hundred day moving average price of $11.69.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the business. Clearstead Advisors LLC boosted its stake in shares of DoubleVerify by 210.0% during the 3rd quarter. Clearstead Advisors LLC now owns 2,055 shares of the company’s stock worth $25,000 after buying an additional 1,392 shares during the last quarter. Quadrant Capital Group LLC grew its stake in DoubleVerify by 154.5% in the fourth quarter. Quadrant Capital Group LLC now owns 2,458 shares of the company’s stock valued at $28,000 after purchasing an additional 1,492 shares in the last quarter. UMB Bank n.a. grew its stake in DoubleVerify by 124.3% in the fourth quarter. UMB Bank n.a. now owns 2,757 shares of the company’s stock valued at $32,000 after purchasing an additional 1,528 shares in the last quarter. Hantz Financial Services Inc. increased its position in shares of DoubleVerify by 178.9% during the 3rd quarter. Hantz Financial Services Inc. now owns 3,447 shares of the company’s stock worth $41,000 after purchasing an additional 2,211 shares during the last quarter. Finally, Elevation Point Wealth Partners LLC bought a new stake in shares of DoubleVerify during the 2nd quarter worth approximately $42,000. Institutional investors own 97.29% of the company’s stock.

About DoubleVerify

DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.

At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.