Harley-Davidson (NYSE:HOG) Director Sells $120,754.34 in Stock

Harley-Davidson, Inc. (NYSE:HOG) Director James Farley, Jr. sold 6,454 shares of Harley-Davidson stock in a transaction dated Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the sale, the director owned 16,205 shares in the company, valued at approximately $303,195.55. This represents a 28.48% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink.

Harley-Davidson Price Performance

HOG traded down $0.30 on Thursday, reaching $18.38. The company had a trading volume of 3,616,160 shares, compared to its average volume of 3,367,467. The company has a fifty day moving average of $20.47 and a 200-day moving average of $24.45. The company has a market capitalization of $2.17 billion, a P/E ratio of 7.04, a PEG ratio of 0.76 and a beta of 1.39. The company has a current ratio of 2.10, a quick ratio of 1.83 and a debt-to-equity ratio of 0.52. Harley-Davidson, Inc. has a one year low of $18.30 and a one year high of $31.25.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, February 10th. The company reported ($2.44) EPS for the quarter, missing analysts’ consensus estimates of ($0.92) by ($1.52). The company had revenue of $496.16 million for the quarter, compared to the consensus estimate of $482.21 million. Harley-Davidson had a return on equity of 10.27% and a net margin of 8.03%.The firm’s quarterly revenue was down 9.8% compared to the same quarter last year. During the same quarter last year, the firm posted ($0.93) earnings per share. As a group, equities research analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Tuesday, March 17th. Shareholders of record on Monday, March 2nd will be given a $0.1875 dividend. This represents a $0.75 dividend on an annualized basis and a yield of 4.1%. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.18. The ex-dividend date is Monday, March 2nd. Harley-Davidson’s payout ratio is currently 28.74%.

Institutional Investors Weigh In On Harley-Davidson

A number of large investors have recently made changes to their positions in the company. EverSource Wealth Advisors LLC boosted its stake in Harley-Davidson by 139.0% in the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after purchasing an additional 549 shares during the period. Pinnacle Holdings LLC acquired a new stake in Harley-Davidson during the 4th quarter valued at $30,000. Fifth Third Bancorp lifted its holdings in shares of Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after purchasing an additional 579 shares in the last quarter. Geneos Wealth Management Inc. boosted its position in shares of Harley-Davidson by 153.8% in the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after buying an additional 1,278 shares during the period. Finally, Westfuller Advisors LLC acquired a new stake in shares of Harley-Davidson in the third quarter worth $67,000. Institutional investors and hedge funds own 85.10% of the company’s stock.

Analysts Set New Price Targets

HOG has been the subject of several research analyst reports. Loop Capital began coverage on Harley-Davidson in a report on Tuesday, November 25th. They issued a “hold” rating and a $21.00 price objective for the company. UBS Group dropped their price target on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a research report on Thursday, November 13th. DA Davidson reduced their price objective on shares of Harley-Davidson from $30.00 to $25.00 and set a “buy” rating for the company in a research report on Thursday, February 12th. Morgan Stanley reaffirmed an “underweight” rating and issued a $12.00 price objective on shares of Harley-Davidson in a research note on Tuesday, February 17th. Finally, Robert W. Baird set a $22.00 target price on shares of Harley-Davidson in a research note on Wednesday, February 11th. One investment analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the company has a consensus rating of “Hold” and a consensus price target of $23.50.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.