Vanguard S&P 500 ETF $VOO Shares Bought by First Heartland Consultants Inc.

First Heartland Consultants Inc. lifted its position in Vanguard S&P 500 ETF (NYSEARCA:VOO) by 10.7% during the third quarter, Holdings Channel reports. The institutional investor owned 24,201 shares of the company’s stock after buying an additional 2,346 shares during the quarter. Vanguard S&P 500 ETF makes up approximately 1.2% of First Heartland Consultants Inc.’s investment portfolio, making the stock its 18th largest position. First Heartland Consultants Inc.’s holdings in Vanguard S&P 500 ETF were worth $14,820,000 at the end of the most recent reporting period.

Several other institutional investors have also modified their holdings of the company. Lake Street Private Wealth LLC lifted its holdings in Vanguard S&P 500 ETF by 8.3% in the 3rd quarter. Lake Street Private Wealth LLC now owns 13,021 shares of the company’s stock valued at $7,974,000 after acquiring an additional 994 shares during the last quarter. Baldwin Investment Management LLC grew its stake in shares of Vanguard S&P 500 ETF by 0.6% in the 3rd quarter. Baldwin Investment Management LLC now owns 8,811 shares of the company’s stock worth $5,395,000 after purchasing an additional 52 shares during the last quarter. Lcnb Corp raised its holdings in shares of Vanguard S&P 500 ETF by 2.0% in the 3rd quarter. Lcnb Corp now owns 1,703 shares of the company’s stock worth $1,043,000 after purchasing an additional 33 shares in the last quarter. First Financial Bankshares Inc raised its holdings in shares of Vanguard S&P 500 ETF by 3.6% in the 3rd quarter. First Financial Bankshares Inc now owns 12,855 shares of the company’s stock worth $7,872,000 after purchasing an additional 441 shares in the last quarter. Finally, Cvfg LLC lifted its stake in Vanguard S&P 500 ETF by 34.5% during the third quarter. Cvfg LLC now owns 811 shares of the company’s stock valued at $497,000 after purchasing an additional 208 shares during the last quarter.

Key Stories Impacting Vanguard S&P 500 ETF

Here are the key news stories impacting Vanguard S&P 500 ETF this week:

• Positive Sentiment: Multiple investment outlets reiterate VOO as a long-term buy, highlighting low fees, broad S&P 500 exposure and historical wealth-creation potential — a supportive narrative for long-term demand. Vanguard S&P 500 ETF: A Smart Buy for Long-Term Investors Right Now
• Positive Sentiment: Additional coverage from The Motley Fool and other outlets promotes broad-index ETFs like VOO as core holdings for retirement and long-term investors, reinforcing retail/institutional demand. Vanguard S&P 500 ETF: A Smart Buy for Long-Term Investors Right Now
• Neutral Sentiment: Market commentary shows U.S. indices trading range-bound; bulls may get support if a breakout occurs, which would help VOO, but near-term action could remain choppy. NASDAQ Index, Dow Jones and S&P 500 Forecasts – US Indices Continue to Trade in Range
• Neutral Sentiment: Technical analysis notes a potential S&P 500 range breakout that could support equities if it holds; this is conditional and not an immediate catalyst. S&P 500 Range Breakout Could Signal Support for Bulls
• Neutral Sentiment: Broader ETF coverage and retail preference stories (Robinhood, international ETF pieces) keep VOO in the conversation for allocation decisions but don’t create an immediate price catalyst. 2 ETFs Robinhood Retail Investors Favor Over Palantir, Alphabet, Meta, and Netflix Shares
• Negative Sentiment: U.S. tariff-related headlines weighed on the S&P 500 and VOO today, triggering sector rotation and selling pressure across large-cap stocks. U.S. Tariff Announcement Weighs on Vanguard’s S&P 500 ETF
• Negative Sentiment: Market reaction and pre-market coverage flagged VOO as down this morning (pre-market decline noted), reflecting investor worry tied to the headlines above. Why Is Vanguard S&P 500 ETF (VOO) Down Today, 2-23-2026?

Vanguard S&P 500 ETF Stock Performance

Vanguard S&P 500 ETF stock opened at $627.63 on Tuesday. The firm has a market cap of $839.91 billion, a price-to-earnings ratio of 24.97 and a beta of 1.00. Vanguard S&P 500 ETF has a 1 year low of $442.80 and a 1 year high of $641.81. The firm’s 50 day moving average price is $632.35 and its two-hundred day moving average price is $618.56.

Vanguard S&P 500 ETF Company Profile

Vanguard 500 Index Fund (the Fund) is an open-end investment company, or mutual fund. The Fund offers four classes of shares: Investor Shares, Admiral Shares, Signal Shares, and Exchange Traded Fund (ETF) Shares. The Fund seeks to track the investment performance of the Standard & Poor’s 500 Index, an unmanaged benchmark representing the United States large-capitalization stocks. The Fund employs a passive management-or indexing-investment approach designed to track the performance of the Standard & Poor’s 500 Index.