Souders Financial Advisors Increases Stock Holdings in Amazon.com, Inc. $AMZN

Souders Financial Advisors grew its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 9.5% during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 31,517 shares of the e-commerce giant’s stock after purchasing an additional 2,729 shares during the quarter. Souders Financial Advisors’ holdings in Amazon.com were worth $6,920,000 as of its most recent filing with the Securities and Exchange Commission.

Other large investors have also modified their holdings of the company. Wilson Asset Management International PTY Ltd. purchased a new position in shares of Amazon.com during the second quarter worth approximately $11,102,000. American Capital Advisory LLC boosted its stake in Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock worth $1,774,000 after purchasing an additional 3,152 shares during the period. ARK Investment Management LLC grew its position in Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after purchasing an additional 86,978 shares during the last quarter. Buckhead Capital Management LLC increased its stake in Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the period. Finally, Alpha Wealth Funds LLC increased its stake in Amazon.com by 172.8% in the second quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock valued at $667,000 after purchasing an additional 1,908 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $210.11 on Friday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The firm has a market capitalization of $2.26 trillion, a P/E ratio of 29.30, a PEG ratio of 1.34 and a beta of 1.37. The company’s fifty day moving average is $228.22 and its two-hundred day moving average is $228.24.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same quarter last year, the business earned $1.86 EPS. Analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

AMZN has been the topic of a number of research reports. Pivotal Research raised their price target on Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. BNP Paribas Exane began coverage on Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating on the stock. Loop Capital upped their price target on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research note on Tuesday, November 18th. Monness Crespi & Hardt lowered their price objective on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating on the stock in a research report on Friday, February 6th. Finally, Oppenheimer set a $260.00 price objective on shares of Amazon.com and gave the company an “outperform” rating in a research note on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $287.30.

Insider Activity

In other news, CEO Douglas J. Herrington sold 4,784 shares of the business’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $198.37, for a total transaction of $949,002.08. Following the sale, the chief executive officer owned 512,109 shares of the company’s stock, valued at $101,587,062.33. The trade was a 0.93% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. In the last three months, insiders have sold 8,284 shares of company stock worth $1,740,052. 9.70% of the stock is currently owned by company insiders.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Supreme Court tariff ruling lifts e‑commerce peers and helps Amazon by removing a policy headwind to cross‑border goods and pricing, supporting retail sales momentum. Amazon, Etsy, other e-commerce stocks pop after Supreme Court rules against Trump’s tariffs
• Positive Sentiment: Large cloud demand signal — analysis that Anthropic and other AI firms will pay tens of billions to cloud partners through 2029 boosts the AWS revenue outlook and supports upside for AMZN’s higher‑margin AWS segment. Anthropic to pay cloud partners $80B
• Positive Sentiment: Retail distribution wins — brands like Bath & Body Works launching official Amazon storefronts underscore continued marketplace monetization and third‑party logistics/fulfillment traction. Bath & Body Works launches on Amazon / related marketplace integrations
• Neutral Sentiment: Notable institutional flows are mixed — some prominent investors (Klarman, Pershing Square, others) have added positions while others trimmed; these large moves create headline volatility but are not a clear directional signal. Pershing Square boosts Amazon stake
• Neutral Sentiment: Insider disclosure — CEO Douglas Herrington sold a small block of shares; disclosure matters for transparency but the size is immaterial to overall insider ownership. SEC Form 4
• Negative Sentiment: AWS reliability concerns — multiple reports (FT/Reuters/Guardian) say at least two outages last year were linked to Amazon’s internal AI tools (Kiro), raising questions about operational risk as Amazon scales autonomous tooling. Amazon’s cloud unit hit by at least two outages involving AI tools, FT says
• Negative Sentiment: CapEx and valuation pressure — analyst notes and price‑target cuts are tied to Amazon’s planned ~$200B CapEx push for AI/data centers in 2026; the spending plan supports long‑term AWS growth but depresses near‑term free cash flow and multiples. Price targets cut as $200B CapEx plan weighs on sentiment
• Negative Sentiment: Legal risk — Washington Supreme Court ruled families can sue Amazon over sodium nitrite sales, creating litigation exposure and headline risk that can hit sentiment. Amazon can be sued over suicides linked to sodium nitrite, court rules

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.