Hemenway Trust Co LLC Has $12.09 Million Holdings in Salesforce Inc. $CRM

Hemenway Trust Co LLC grew its position in Salesforce Inc. (NYSE:CRM) by 6.9% in the third quarter, HoldingsChannel.com reports. The fund owned 51,030 shares of the CRM provider’s stock after buying an additional 3,311 shares during the period. Hemenway Trust Co LLC’s holdings in Salesforce were worth $12,094,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other institutional investors have also made changes to their positions in CRM. Aspire Growth Partners LLC raised its position in shares of Salesforce by 1.2% in the third quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider’s stock valued at $795,000 after buying an additional 39 shares in the last quarter. Lifeworks Advisors LLC increased its stake in Salesforce by 2.9% during the 2nd quarter. Lifeworks Advisors LLC now owns 1,420 shares of the CRM provider’s stock worth $387,000 after acquiring an additional 40 shares during the period. Benchmark Financial Wealth Advisors LLC raised its holdings in Salesforce by 4.4% in the 2nd quarter. Benchmark Financial Wealth Advisors LLC now owns 989 shares of the CRM provider’s stock valued at $270,000 after acquiring an additional 42 shares in the last quarter. Abacus Planning Group Inc. lifted its position in shares of Salesforce by 3.1% during the 3rd quarter. Abacus Planning Group Inc. now owns 1,420 shares of the CRM provider’s stock valued at $337,000 after acquiring an additional 43 shares during the period. Finally, 17 Capital Partners LLC grew its holdings in shares of Salesforce by 1.9% during the 2nd quarter. 17 Capital Partners LLC now owns 2,321 shares of the CRM provider’s stock worth $633,000 after purchasing an additional 44 shares in the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several equities research analysts recently weighed in on CRM shares. DA Davidson upped their price objective on shares of Salesforce from $225.00 to $235.00 and gave the stock a “neutral” rating in a research report on Friday, December 5th. Wall Street Zen raised shares of Salesforce from a “hold” rating to a “buy” rating in a report on Friday, November 28th. Cantor Fitzgerald reiterated an “overweight” rating on shares of Salesforce in a research report on Thursday, December 4th. Canaccord Genuity Group restated a “buy” rating and set a $300.00 price objective on shares of Salesforce in a research report on Thursday, December 4th. Finally, Barclays raised their target price on Salesforce from $330.00 to $338.00 and gave the company an “overweight” rating in a report on Monday, January 12th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, twelve have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $310.89.

Salesforce Price Performance

Salesforce stock opened at $185.35 on Friday. The stock has a 50-day moving average price of $232.23 and a two-hundred day moving average price of $240.59. Salesforce Inc. has a 12 month low of $180.24 and a 12 month high of $324.45. The company has a market capitalization of $173.68 billion, a PE ratio of 24.75, a P/E/G ratio of 1.28 and a beta of 1.27. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.86 by $0.39. The company had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm’s revenue was up 9.1% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Analysts expect that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were paid a dividend of $0.416 per share. The ex-dividend date of this dividend was Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Insider Buying and Selling at Salesforce

In related news, Director G Mason Morfit bought 96,000 shares of the business’s stock in a transaction on Friday, December 5th. The shares were purchased at an average cost of $260.58 per share, with a total value of $25,015,680.00. Following the acquisition, the director owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This represents a 3.31% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Neelie Kroes sold 3,893 shares of the stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total value of $929,259.10. Following the completion of the sale, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. The trade was a 34.78% decrease in their position. The disclosure for this sale is available in the SEC filing. Company insiders own 3.00% of the company’s stock.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Seeking Alpha upgraded CRM to Buy, arguing Q4 could prove a catalyst (revenue acceleration, backlog expansion, clearer AI impacts). Article Title
• Positive Sentiment: BTIG cut its price target (from $335 to $260) but maintained a Buy rating — a bullish vote despite the reduced conviction level. Article Title
• Positive Sentiment: Multiple bullish analyst/coverage pieces highlight Agentforce and Salesforce’s founder-led durability as reasons CRM can defend/grow in an AI-driven market. Agentforce Article Founder-Led Article
• Neutral Sentiment: RBC issued a Hold and Wells Fargo moved to Equal Weight after trimming targets, signaling more cautious near-term expectations from big banks. RBC Hold Wells Fargo/Citigroup notes
• Neutral Sentiment: Dividend/earnings-watch pieces and “buy-the-dip” technical calls argue CRM may be oversold and ripe for a reversal; these are supportive but speculative until Q4 results. Buy-the-dip Article
• Negative Sentiment: Unusually heavy put buying — investors purchased ~131,990 put options (≈ +84% vs. typical volume) — indicates elevated bearish hedging/speculation that can pressure the stock.
• Negative Sentiment: Analyst downgrades and pessimistic forecasts (e.g., Mizuho; a separate trading note flagged a downgrade that pushed shares lower) are weighing on sentiment and liquidity. Mizuho Forecast Trading Down After Downgrade
• Negative Sentiment: Sector weakness tied to AI-driven re-ratings in software (examples: Palo Alto guidance reaction) and headlines labeling CRM among the Dow’s laggards add downward pressure. CNBC Sector Piece 247WallSt

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.