Investment Analysts’ Recent Ratings Changes for Salesforce (CRM)

Several analysts have recently updated their ratings and price targets for Salesforce (NYSE: CRM):

• 2/18/2026 – Salesforce had its price target lowered by analysts at Citigroup Inc. from $257.00 to $197.00. They now have a “neutral” rating on the stock.
• 2/18/2026 – Salesforce had its price target lowered by analysts at Wells Fargo & Company from $265.00 to $235.00. They now have an “equal weight” rating on the stock.
• 2/18/2026 – Salesforce had its price target lowered by analysts at BTIG Research from $335.00 to $260.00. They now have a “buy” rating on the stock.
• 2/17/2026 – Salesforce had its price target lowered by analysts at UBS Group AG from $260.00 to $200.00. They now have a “neutral” rating on the stock.
• 2/17/2026 – Salesforce had its price target lowered by analysts at Oppenheimer Holdings, Inc. from $300.00 to $275.00. They now have an “outperform” rating on the stock.
• 2/17/2026 – Salesforce had its price target lowered by analysts at Mizuho from $340.00 to $280.00. They now have an “outperform” rating on the stock.
• 2/2/2026 – Salesforce had its price target lowered by analysts at Piper Sandler from $315.00 to $280.00. They now have an “overweight” rating on the stock.
• 1/15/2026 – Salesforce had its “outperform” rating reaffirmed by analysts at Wolfe Research.
• 1/12/2026 – Salesforce had its price target raised by analysts at Barclays PLC from $330.00 to $338.00. They now have an “overweight” rating on the stock.
• 1/12/2026 – Salesforce is now covered by analysts at The Goldman Sachs Group, Inc.. They set a “buy” rating and a $330.00 price target on the stock.
• 1/5/2026 – Salesforce had its price target raised by analysts at Royal Bank Of Canada from $250.00 to $290.00. They now have a “sector perform” rating on the stock.
• 12/29/2025 – Salesforce had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were given a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date was Thursday, December 18th. Salesforce’s payout ratio is 22.16%.

Insider Activity

In other Salesforce news, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction that occurred on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total value of $31,605,171.40. Following the completion of the transaction, the insider owned 139,767 shares of the company’s stock, valued at $32,803,314.90. The trade was a 49.07% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Neelie Kroes sold 3,893 shares of Salesforce stock in a transaction on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the sale, the director directly owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 3.00% of the stock is currently owned by company insiders.

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.