Amazon.com (NASDAQ:AMZN) Stock Price Up 1.8% – What’s Next?

Amazon.com, Inc. (NASDAQ:AMZN) shares were up 1.8% during mid-day trading on Wednesday . The company traded as high as $206.86 and last traded at $204.79. Approximately 50,682,972 shares were traded during mid-day trading, a decline of 8% from the average daily volume of 55,066,887 shares. The stock had previously closed at $201.15.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big cloud revenue opportunity — Anthropic’s forecasted plan to pay cloud partners roughly $80 billion through 2029 would directly benefit AWS as a major run‑time provider if realized, supporting longer‑term revenue visibility for Amazon’s cloud business. Anthropic Set to Pay Cloud Partners $80 Billion Through 2029
• Positive Sentiment: Analyst/bull commentary highlights underappreciated AI upside for AWS and retail — pieces arguing AI could unlock significant upside for Amazon are helping sentiment and attracting buyers who view near‑term weakness as a buying opportunity. How Amazon’s ‘underappreciated’ AI potential could drive the stock 50% higher
• Positive Sentiment: Notable investor buying — value manager Seth Klarman’s Baupost added Amazon shares in latest filings, a vote of confidence that attracts other long‑term investors. Billionaire Seth Klarman of Baupost Group Is Piling Into Dual Industry Leader Amazon
• Neutral Sentiment: Product/strategy moves — reports that Amazon is building an AI content marketplace (AWS‑adjacent product) and planning a second big‑box store near Chicago show diversification and commercialization efforts but are early stage. Amazon Is Working On an AI Content Marketplace for Publishers Amazon Plans Second Big-Box Store Near Chicago
• Negative Sentiment: Berkshire Hathaway sharply reduced its AMZN holding (roughly a 77% cut), a high‑profile sell that feeds headlines and may pressure sentiment among momentum and institutional investors. Berkshire & AI Hyperscalers: Buffett Holds GOOGL, Dumps AMZN
• Negative Sentiment: Market anxiety over Amazon’s $200B CapEx and a multi‑day selloff — concerns that massive 2026 AI infrastructure spending will pressure free cash flow and valuations have driven a steep pullback and amplify volatility. Amazon has lost $450 billion in value during this historic losing streak. Here’s what’s dragging it down
• Negative Sentiment: Operational setback — Amazon paused the short‑lived “Blue Jay” warehouse robot program, which highlights execution risk in capital‑intensive automation efforts (limited impact on revenue but negative for optics). Amazon halts Blue Jay robotics project after less than six months

Wall Street Analyst Weigh In

AMZN has been the topic of a number of research reports. Evercore set a $285.00 price target on Amazon.com in a report on Friday, February 6th. Raymond James Financial decreased their target price on Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. KeyCorp set a $285.00 target price on Amazon.com in a report on Friday, February 6th. Needham & Company LLC reaffirmed a “buy” rating and set a $265.00 price target on shares of Amazon.com in a research note on Friday, February 6th. Finally, UBS Group set a $311.00 price objective on shares of Amazon.com in a research report on Tuesday, February 3rd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $287.30.

Amazon.com Price Performance

The company’s 50 day simple moving average is $229.59 and its 200 day simple moving average is $228.48. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The stock has a market capitalization of $2.20 trillion, a PE ratio of 28.56, a PEG ratio of 1.27 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same quarter last year, the business earned $1.86 EPS. Amazon.com’s revenue for the quarter was up 13.6% compared to the same quarter last year. On average, equities analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Activity at Amazon.com

In related news, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 42,377 shares of company stock valued at $9,236,277. Insiders own 9.70% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Several hedge funds and other institutional investors have recently made changes to their positions in the business. Vanguard Group Inc. raised its stake in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. State Street Corp increased its stake in Amazon.com by 1.8% during the 4th quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock worth $89,708,913,000 after buying an additional 6,971,680 shares during the period. Geode Capital Management LLC increased its stake in Amazon.com by 1.1% during the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock worth $51,753,622,000 after buying an additional 2,479,324 shares during the period. Norges Bank acquired a new position in Amazon.com in the 4th quarter worth $32,868,735,000. Finally, Northern Trust Corp boosted its position in Amazon.com by 0.3% in the 1st quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant’s stock valued at $18,527,354,000 after buying an additional 302,858 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.