Sony Corporation (NYSE:SONY – Get Free Report) was the recipient of a large growth in short interest in the month of January. As of January 30th, there was short interest totaling 11,628,802 shares, a growth of 29.6% from the January 15th total of 8,976,277 shares. Approximately 0.2% of the company’s shares are short sold. Based on an average daily volume of 7,580,156 shares, the short-interest ratio is currently 1.5 days. Based on an average daily volume of 7,580,156 shares, the short-interest ratio is currently 1.5 days. Approximately 0.2% of the company’s shares are short sold.
Institutional Investors Weigh In On Sony
Several institutional investors have recently modified their holdings of SONY. Brighton Jones LLC lifted its holdings in Sony by 422.0% during the 4th quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock worth $421,000 after buying an additional 16,094 shares during the last quarter. AQR Capital Management LLC raised its position in shares of Sony by 26.7% during the 1st quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock worth $4,542,000 after acquiring an additional 37,677 shares in the last quarter. Sivia Capital Partners LLC lifted its stake in Sony by 23.4% during the second quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock worth $573,000 after purchasing an additional 4,172 shares during the last quarter. Concurrent Investment Advisors LLC lifted its stake in Sony by 32.0% during the second quarter. Concurrent Investment Advisors LLC now owns 10,650 shares of the company’s stock worth $277,000 after purchasing an additional 2,583 shares during the last quarter. Finally, Yousif Capital Management LLC boosted its holdings in Sony by 188.6% in the second quarter. Yousif Capital Management LLC now owns 62,581 shares of the company’s stock valued at $1,629,000 after purchasing an additional 40,896 shares in the last quarter. 14.05% of the stock is owned by hedge funds and other institutional investors.
Analyst Ratings Changes
Several research analysts have recently commented on SONY shares. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a research report on Wednesday, November 5th. Nomura raised Sony from a “neutral” rating to a “buy” rating in a research report on Wednesday, November 19th. Wall Street Zen raised shares of Sony to a “hold” rating in a research note on Saturday, December 6th. Sanford C. Bernstein reaffirmed an “outperform” rating and set a $30.00 target price (down from $33.00) on shares of Sony in a research note on Wednesday, January 14th. Finally, Zacks Research cut shares of Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Six investment analysts have rated the stock with a Buy rating and two have given a Hold rating to the company’s stock. Based on data from MarketBeat, Sony currently has an average rating of “Moderate Buy” and an average price target of $31.50.
Sony Stock Up 1.4%
SONY stock opened at $23.18 on Monday. The company’s 50 day moving average price is $24.50 and its 200 day moving average price is $27.01. The firm has a market capitalization of $140.18 billion, a price-to-earnings ratio of -115.89, a PEG ratio of 8.37 and a beta of 0.97. Sony has a fifty-two week low of $20.42 and a fifty-two week high of $30.34. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.22.
Key Headlines Impacting Sony
Here are the key news stories impacting Sony this week:
- Positive Sentiment: Major tech press overwhelmingly praises Sony’s new WF-1000XM6 earbuds — reviewers from The Verge, CNET, Lifehacker, Mashable and Forbes call them class-leading for noise cancellation and sound, which supports premium pricing and potential unit/ASP upside in the audio segment. The Sony WF-1000XM6 earbuds reclaim the noise-canceling crown
- Positive Sentiment: Sony Pictures lands Jason Momoa for a feature adaptation of the Helldivers video game (Justin Lin attached), scheduled for Fall 2027 — a marquee casting that can boost marketing momentum and downstream box office/streaming value for SONY’s movies division. Jason Momoa To Star In Sony’s Feature Take Of ‘Helldivers’ Video Game From Justin Lin; Fall 2027 Release Set
- Neutral Sentiment: Comparisons vs. Apple’s AirPods Pro 3 show Sony often bests rivals on noise cancellation and fit — good for positioning but the category remains highly competitive and dependent on ecosystem lock-in. Sony WF-1000XM6 vs. Apple AirPods Pro 3: I listened to both earbuds, and this pair wins
- Neutral Sentiment: Coverage notes a premium price for the XM6 lineup; strong reviews may justify it but higher ASPs could limit volume if consumer sensitivity rises. Sony’s new XM6 earbuds are finally here — but you’ll want to brace yourself
- Neutral Sentiment: Sony teases new colors and readies iterative headphone products while older models (WH-1000XM5) see steep discounts — this helps clear inventory and widen consumer reach but can compress average selling prices. Sony might be teasing a new color of the WH-1000XM6 headphones
- Negative Sentiment: Sony Pictures Animation has canceled at least one multi-year project and other film cancellations were reported — such development churn can lead to write-offs and indicates volatility in content slate execution, a potential near-term headwind for studio margins. Sony Pictures Animation Scraps Thai-Inspired Animated Film After Two Years in Development; The Director Shares Art and Details
About Sony
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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