Booking Holdings Inc. $BKNG Shares Bought by Stratos Wealth Partners LTD.

Stratos Wealth Partners LTD. boosted its position in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 22.9% in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 832 shares of the business services provider’s stock after acquiring an additional 155 shares during the period. Stratos Wealth Partners LTD.’s holdings in Booking were worth $4,494,000 as of its most recent SEC filing.

A number of other large investors also recently modified their holdings of BKNG. Norges Bank purchased a new position in Booking in the second quarter valued at $2,210,917,000. Laurel Wealth Advisors LLC boosted its position in shares of Booking by 578,824.0% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock worth $1,675,765,000 after acquiring an additional 289,412 shares in the last quarter. Vestor Capital LLC increased its holdings in shares of Booking by 658,925.0% in the 2nd quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock valued at $610,441,000 after acquiring an additional 105,428 shares during the last quarter. Symphony Financial Ltd. Co. acquired a new stake in shares of Booking during the 2nd quarter worth about $536,675,000. Finally, Rakuten Investment Management Inc. acquired a new stake in shares of Booking during the 3rd quarter worth about $468,252,000. 92.42% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

A number of analysts have weighed in on BKNG shares. Robert W. Baird set a $6,325.00 price objective on shares of Booking in a report on Wednesday, October 29th. Wall Street Zen upgraded shares of Booking from a “hold” rating to a “buy” rating in a research note on Sunday, January 4th. Seaport Research Partners upped their price objective on shares of Booking from $6,030.00 to $6,260.00 and gave the company a “buy” rating in a research note on Wednesday, October 29th. BNP Paribas Exane set a $6,100.00 price objective on Booking in a report on Monday, November 24th. Finally, Benchmark boosted their target price on Booking from $6,200.00 to $6,400.00 and gave the company a “buy” rating in a report on Wednesday, October 29th. Twenty-eight analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $6,171.56.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Gordon Haskett upgraded BKNG to a “Buy,” providing a near-term catalyst that could support the stock if earnings meet expectations. Gordon Haskett Upgrades Booking
• Positive Sentiment: Analysts and previews suggest Booking may report earnings growth and has metrics consistent with a potential beat, which can be supportive if the company delivers. Booking Holdings (BKNG) Earnings Expected to Grow
• Positive Sentiment: Deep-dive analyst-projection pieces highlight specific key metrics investors will watch in the Q4 release — guidance here could quickly shift the stock. What Analyst Projections for Key Metrics Reveal
• Neutral Sentiment: Booking.com named official travel partner of the Route 66 Centennial — a marketing/brand positive but unlikely to move near-term fundamentals materially. Booking.com Named Official Travel Partner
• Neutral Sentiment: KAYAK consumer data (Valentine’s travel picks) is positive for brand engagement but is largely PR-driven and not a near-term earnings driver. KAYAK Valentine’s Destination Study
• Neutral Sentiment: Calendar note: BKNG is projected to report earnings imminently, keeping the stock sensitive to any surprise in results or guidance. Booking Projected to Post Earnings
• Neutral Sentiment: Short-interest feeds show reported increases in February, but the published figures appear inconsistent (zero-share totals), so treat those data as unreliable until confirmed by official exchange reports.
• Negative Sentiment: A Seeking Alpha piece highlights a “challenging start to 2026” for Booking and argues recent weakness may reflect real near-term pressure on demand and margins; negative narratives like this can amplify selling ahead of earnings. Booking Holdings Q4 Earnings: Challenging Start
• Negative Sentiment: Market commentary notes BKNG underperformed the broader market today, attributing the drop to a combination of profit-taking after a strong run, cautious forward guidance risk, and the pre-earnings positioning of investors. Why Booking Holdings Dipped More Than Market

Insider Buying and Selling

In other Booking news, CEO Glenn D. Fogel sold 953 shares of Booking stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the transaction, the chief executive officer owned 19,615 shares in the company, valued at approximately $101,631,984.10. The trade was a 4.63% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Vanessa Ames Wittman sold 15 shares of the stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the sale, the director owned 687 shares in the company, valued at $3,566,320.05. This represents a 2.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 3,124 shares of company stock valued at $16,194,538 over the last quarter. Company insiders own 0.16% of the company’s stock.

Booking Trading Down 3.6%

NASDAQ BKNG opened at $4,159.10 on Friday. The stock has a market capitalization of $134.05 billion, a price-to-earnings ratio of 27.03, a PEG ratio of 0.93 and a beta of 1.21. The business’s 50 day moving average is $5,140.62 and its two-hundred day moving average is $5,242.37. Booking Holdings Inc. has a 12-month low of $4,096.23 and a 12-month high of $5,839.41.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.