UBS Group Cuts Shopify (NASDAQ:SHOP) Price Target to $145.00

Shopify (NASDAQ:SHOP) (TSE:SHOP) had its price objective cut by stock analysts at UBS Group from $165.00 to $145.00 in a research note issued to investors on Thursday,Benzinga reports. The brokerage currently has a “neutral” rating on the software maker’s stock. UBS Group’s price target indicates a potential upside of 34.81% from the stock’s current price.

A number of other brokerages also recently issued reports on SHOP. Evercore ISI set a $135.00 price target on shares of Shopify in a report on Wednesday. Stifel Nicolaus set a $115.00 price objective on shares of Shopify in a research report on Wednesday. BMO Capital Markets set a $160.00 target price on Shopify in a research report on Thursday. Morgan Stanley reaffirmed an “overweight” rating and issued a $192.00 price target (up previously from $165.00) on shares of Shopify in a report on Wednesday, November 5th. Finally, Robert W. Baird set a $160.00 price target on Shopify in a research report on Thursday. Twenty-nine equities research analysts have rated the stock with a Buy rating and fifteen have issued a Hold rating to the stock. According to data from MarketBeat, Shopify currently has a consensus rating of “Moderate Buy” and an average price target of $162.16.

Shopify Price Performance

Shopify stock traded down $11.15 during midday trading on Thursday, reaching $107.56. The company’s stock had a trading volume of 23,034,441 shares, compared to its average volume of 12,781,254. The stock has a market capitalization of $140.03 billion, a P/E ratio of 79.67, a PEG ratio of 3.75 and a beta of 2.83. The stock’s 50-day simple moving average is $152.31 and its 200-day simple moving average is $151.02. Shopify has a 52-week low of $69.84 and a 52-week high of $182.19.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of SHOP. Vanguard Group Inc. boosted its position in shares of Shopify by 1.5% during the 4th quarter. Vanguard Group Inc. now owns 50,670,627 shares of the software maker’s stock worth $8,158,643,000 after purchasing an additional 743,803 shares during the period. Jennison Associates LLC lifted its stake in Shopify by 64.3% during the third quarter. Jennison Associates LLC now owns 18,923,431 shares of the software maker’s stock worth $2,812,211,000 after purchasing an additional 7,403,821 shares in the last quarter. Norges Bank purchased a new position in shares of Shopify during the fourth quarter worth $2,611,797,000. Loomis Sayles & Co. L P boosted its position in shares of Shopify by 1.3% during the second quarter. Loomis Sayles & Co. L P now owns 14,622,787 shares of the software maker’s stock worth $1,686,738,000 after buying an additional 191,824 shares during the period. Finally, Geode Capital Management LLC grew its stake in shares of Shopify by 6.2% in the fourth quarter. Geode Capital Management LLC now owns 12,601,476 shares of the software maker’s stock valued at $2,043,365,000 after buying an additional 737,892 shares in the last quarter. Institutional investors and hedge funds own 69.27% of the company’s stock.

Key Headlines Impacting Shopify

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Company beat on revenue and reported robust growth (Q4 revenue +31%, GMV +31%) and issued first‑quarter revenue guidance above Street estimates — a clear fundamental growth signal. Shopify forecasts quarterly revenue above estimates on strong demand (Reuters)
• Positive Sentiment: Management authorized a $2 billion share buyback, supporting buyback-driven demand and signaling confidence in cash flow generation. Shopify’s Standout 2025: The Launchpad for a New Era of Commerce in 2026 (Newsfile)
• Positive Sentiment: Underlying merchant metrics and cash flow remain strong (Merchant Solutions growth, improving free‑cash‑flow margin), supporting the long‑term story. Shopify Defies Logic: AI Disruption Is a Good Thing (MarketBeat)
• Positive Sentiment: Some sell‑side support remains — Needham reaffirmed a buy rating with a $180 target, and other upbeat analysts have highlighted AI tailwinds for the platform. Needham & Company reaffirmation (Benzinga)
• Neutral Sentiment: Short interest has declined materially in January (fewer shares short), reducing one source of near‑term downside pressure but not eliminating volatility.
• Negative Sentiment: Q4 EPS missed consensus (small miss) even as revenue beat — investors penalized the earnings miss and focused on margin headwinds from AI‑driven investments. Shopify Misses Q4 Earnings Estimates (Zacks)
• Negative Sentiment: Several analysts trimmed price targets (Citizens/JMP and Wedbush to $160) and Truist cut its target to $110 — these downgrades/target cuts add downward pressure on sentiment. Analyst price‑target changes (Benzinga)
• Negative Sentiment: Market reaction: shares fell despite the strong top line and buyback as some investors weigh valuation, execution risk on AI investments, and buyback execution/cash‑use concerns. Shopify stock drops despite revenue beat, $2 billion buyback (CNBC)
• Negative Sentiment: Analyst and market caution pieces — TipRanks, BMO and others flagged buyback execution risk and issued cautious forecasts, contributing to today’s selling pressure. Buyback risks flagged (TipRanks) BMO pessimistic forecast (AmericanBankingNews)

About Shopify

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.