Amazon.com, Inc. $AMZN Position Increased by Kingdom Financial Group LLC.

Kingdom Financial Group LLC. lifted its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 165.4% in the third quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 9,280 shares of the e-commerce giant’s stock after purchasing an additional 5,783 shares during the quarter. Amazon.com accounts for about 1.2% of Kingdom Financial Group LLC.’s investment portfolio, making the stock its 15th largest holding. Kingdom Financial Group LLC.’s holdings in Amazon.com were worth $2,038,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors and hedge funds have also recently bought and sold shares of the company. Barlow Wealth Partners Inc. raised its stake in Amazon.com by 0.4% during the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after purchasing an additional 44 shares during the period. Probity Advisors Inc. boosted its position in shares of Amazon.com by 0.4% in the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after buying an additional 45 shares during the period. IMPACTfolio LLC grew its holdings in shares of Amazon.com by 3.8% during the third quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock valued at $269,000 after buying an additional 45 shares in the last quarter. Cadence Wealth Management LLC raised its position in Amazon.com by 3.5% during the third quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock valued at $292,000 after buying an additional 45 shares during the period. Finally, Union Savings Bank raised its position in Amazon.com by 0.4% during the second quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after buying an additional 45 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities research analysts have commented on AMZN shares. Mizuho lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. Monness Crespi & Hardt lowered their price objective on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating on the stock in a research report on Friday, February 6th. Cantor Fitzgerald set a $250.00 price objective on shares of Amazon.com and gave the company an “overweight” rating in a research note on Friday, February 6th. Canadian Imperial Bank of Commerce lifted their target price on shares of Amazon.com to $315.00 in a research note on Monday, October 20th. Finally, Rosenblatt Securities lowered their price target on shares of Amazon.com from $305.00 to $296.00 and set a “buy” rating on the stock in a report on Friday, February 6th. Fifty-five equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $288.60.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon Pharmacy will expand same‑day prescription delivery to nearly 4,500 U.S. cities and towns by year‑end — this materially scales a higher‑margin services business and improves growth/market share in healthcare delivery. Amazon Pharmacy expands same‑day delivery (Reuters)
• Positive Sentiment: The FCC approved Amazon’s request to launch an additional 4,500 LEO satellites, advancing its Project Kuiper/LEO internet strategy and strengthening long‑term connectivity and AWS edge opportunities. FCC approves 4,500 LEO satellites (CNBC)
• Positive Sentiment: Amazon disclosed a roughly 5% stake in Beta Technologies, signaling continued strategic investments in logistics/transport innovation that could support long‑term delivery cost reduction and sustainability goals. Amazon stake in Beta Technologies (TipRanks)
• Neutral Sentiment: Analysts continue to reprice targets: Arete raised its price target to $285 while Daiwa trimmed its target to $280 (still Buy ratings) — mixed analyst moves that reflect diverging views on the timing of returns from capex. Arete raises PT to $285 Daiwa trims PT to $280
• Neutral Sentiment: Amazon is exploring an AI content marketplace for publishers — a potential new revenue stream for Bedrock/AI services but execution and monetization are uncertain. Amazon AI content marketplace (Blockonomi)
• Negative Sentiment: Investors were spooked by Amazon’s plan for an outsized AI‑related capital spend (reported ~$200B), which triggered a sharp selloff and remains the main near‑term pressure on the stock as markets fret about returns and margin dilution. Why AI spending triggered the selloff (MarketWatch)
• Negative Sentiment: DA Davidson downgraded Amazon and cut its target sharply, citing concerns Amazon is “losing the lead” in cloud — analyst downgrades add selling pressure and feed negative sentiment. DA Davidson downgrade coverage (Barchart)
• Negative Sentiment: Large investors have been reshuffling positions (Morningstar trimmed its AMZN stake while others increased exposure), signaling mixed institutional positioning that can amplify volatility. Morningstar trims AMZN stake (TipRanks)

Insider Activity

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction on Monday, November 17th. The shares were sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the transaction, the director owned 7,170 shares in the company, valued at $1,670,610. The trade was a 11.15% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 47,061 shares of company stock valued at $10,351,262. Insiders own 9.70% of the company’s stock.

Amazon.com Trading Down 1.3%

Amazon.com stock opened at $204.25 on Thursday. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The company’s fifty day moving average price is $231.89 and its two-hundred day moving average price is $229.29. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The company has a market capitalization of $2.19 trillion, a price-to-earnings ratio of 28.49, a PEG ratio of 1.33 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business’s revenue was up 13.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.86 EPS. On average, analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.