Amazon.com (NASDAQ:AMZN) Price Target Raised to $285.00 at Arete Research

Amazon.com (NASDAQ:AMZN) had its price objective raised by stock analysts at Arete Research from $283.00 to $285.00 in a research note issued on Wednesday,MarketScreener reports. The firm presently has a “buy” rating on the e-commerce giant’s stock. Arete Research’s target price points to a potential upside of 37.65% from the stock’s previous close.

AMZN has been the subject of a number of other research reports. Evercore ISI set a $285.00 price objective on shares of Amazon.com in a report on Friday. Royal Bank Of Canada reissued an “outperform” rating and set a $300.00 target price on shares of Amazon.com in a research note on Friday, February 6th. Loop Capital increased their price target on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a report on Tuesday, November 18th. China Renaissance boosted their price target on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research note on Monday, November 3rd. Finally, TD Cowen reaffirmed a “buy” rating on shares of Amazon.com in a research report on Friday. Fifty-five analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus price target of $288.60.

Amazon.com Stock Performance

AMZN opened at $207.05 on Wednesday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The business’s 50-day simple moving average is $232.45 and its 200 day simple moving average is $229.46. The firm has a market capitalization of $2.22 trillion, a PE ratio of 28.88, a PEG ratio of 1.33 and a beta of 1.37. Amazon.com has a 52-week low of $161.38 and a 52-week high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company’s revenue for the quarter was up 13.6% on a year-over-year basis. During the same quarter last year, the business posted $1.86 earnings per share. As a group, sell-side analysts expect that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Activity

In related news, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. The trade was a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of Amazon.com stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the sale, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at $117,993,927.48. This represents a 0.49% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 47,061 shares of company stock valued at $10,351,262. 10.80% of the stock is currently owned by corporate insiders.

Institutional Trading of Amazon.com

Large investors have recently bought and sold shares of the company. Fairway Wealth LLC raised its position in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new position in Amazon.com in the third quarter valued at about $27,000. MilWealth Group LLC increased its position in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after purchasing an additional 79 shares during the last quarter. Bridge Generations Wealth Management LLC boosted its holdings in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after buying an additional 233 shares during the last quarter. Finally, Cooksen Wealth LLC boosted its stake in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. 72.20% of the stock is owned by institutional investors.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: FCC cleared Amazon to deploy 4,500 additional LEO internet satellites (bringing the planned constellation to ~7,700), a material step for Amazon LEO broadband and a long‑term growth catalyst for services revenue. FCC approves Amazon LEO tranche
• Positive Sentiment: Amazon Pharmacy will expand same‑day prescription delivery to about 4,500 U.S. cities/towns by year‑end, widening addressable market and improving convenience-led differentiation in healthcare services. Amazon Pharmacy same-day expansion
• Positive Sentiment: Amazon disclosed a ~5.3% stake in Beta Technologies, signaling strategic bets in electric/aviation infra and climate tech; the move also boosted market interest in related ecosystem names. Amazon stake in Beta Technologies
• Positive Sentiment: Product/service rollouts aimed at health and AI monetization: Amazon One Medical launched a Health Insights beta to improve patient lab result understanding, while reports show Amazon exploring an AI content marketplace for publishers — both initiatives expand higher‑margin service opportunities. One Medical Health Insights AI content marketplace talks
• Neutral Sentiment: Media/analyst commentary (podcasts and buy‑the‑dip pieces) is active — these shape retail flows but don’t change fundamentals immediately. Wall Street Breakfast Podcast
• Negative Sentiment: Big picture headwind: the market remains focused on Amazon’s $200B 2026 capex plan for AI/data centers and the Q4 EPS miss — these drove the recent selloff and valuation re‑rating. $200B AI capex coverage
• Negative Sentiment: Analyst/institutional moves are mixed-to-negative: some price‑target cuts and high‑profile stake trims (Morningstar, Vulcan) plus a Citigroup pessimistic forecast and notable insider selling are weighing on near‑term sentiment. Citigroup forecast Morningstar trims stake
• Negative Sentiment: Short‑term volatility risk: heavy options activity and post‑earnings positioning mean swings can be amplified; investors should watch capex execution and AWS growth cadence. Options and positioning note

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.