Mizuho Has Lowered Expectations for Snap (NYSE:SNAP) Stock Price

Snap (NYSE:SNAP) had its target price lowered by stock analysts at Mizuho from $9.00 to $7.00 in a research note issued on Thursday, MarketBeat Ratings reports. The brokerage presently has a “neutral” rating on the stock. Mizuho’s target price points to a potential upside of 33.59% from the stock’s current price.

Other equities analysts have also issued reports about the company. Citigroup raised their target price on Snap from $8.50 to $10.00 and gave the company a “neutral” rating in a report on Wednesday, November 12th. Piper Sandler reissued a “neutral” rating and set a $8.00 price objective (down previously from $10.00) on shares of Snap in a report on Thursday. Susquehanna reissued a “neutral” rating and issued a $9.00 price objective on shares of Snap in a research note on Thursday, November 6th. Cantor Fitzgerald upped their target price on Snap from $7.00 to $9.00 and gave the stock a “neutral” rating in a research report on Thursday, November 6th. Finally, New Street Research downgraded Snap from a “buy” rating to a “neutral” rating in a report on Tuesday, October 28th. One analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, twenty-three have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat.com, Snap has an average rating of “Hold” and an average target price of $8.66.

Snap Stock Performance

SNAP stock opened at $5.24 on Thursday. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57. The company has a market capitalization of $9.01 billion, a price-to-earnings ratio of -19.41 and a beta of 0.83. Snap has a 12 month low of $5.10 and a 12 month high of $11.26. The firm has a 50 day moving average of $7.58 and a two-hundred day moving average of $7.84.

Snap (NYSE:SNAP) last released its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. The business had revenue of $1.72 billion for the quarter, compared to the consensus estimate of $1.70 billion. During the same quarter in the prior year, the business posted $0.01 EPS. The firm’s revenue for the quarter was up 10.2% compared to the same quarter last year. As a group, equities analysts anticipate that Snap will post -0.3 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, General Counsel Michael J. O’sullivan sold 70,882 shares of the company’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $8.34, for a total transaction of $591,155.88. Following the completion of the transaction, the general counsel directly owned 1,854,982 shares in the company, valued at $15,470,549.88. The trade was a 3.68% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CFO Derek Andersen sold 62,868 shares of the stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $524,319.12. Following the completion of the sale, the chief financial officer directly owned 3,030,301 shares of the company’s stock, valued at $25,272,710.34. This represents a 2.03% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 393,341 shares of company stock valued at $3,169,210. Corporate insiders own 22.68% of the company’s stock.

Institutional Trading of Snap

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Alyeska Investment Group L.P. acquired a new position in shares of Snap during the third quarter valued at about $176,697,000. Junto Capital Management LP acquired a new stake in Snap during the third quarter worth about $29,071,000. Voloridge Investment Management LLC grew its position in Snap by 53.3% during the third quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock worth $79,420,000 after buying an additional 3,582,223 shares in the last quarter. Assenagon Asset Management S.A. increased its stake in Snap by 537.9% during the fourth quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock valued at $33,492,000 after acquiring an additional 3,499,578 shares during the period. Finally, Holocene Advisors LP raised its holdings in Snap by 895.9% in the 3rd quarter. Holocene Advisors LP now owns 3,560,234 shares of the company’s stock valued at $27,449,000 after acquiring an additional 3,202,737 shares in the last quarter. 47.52% of the stock is currently owned by institutional investors and hedge funds.

Key Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.