Wells Fargo & Company Issues Pessimistic Forecast for Snap (NYSE:SNAP) Stock Price

Snap (NYSE:SNAP) had its price objective dropped by equities research analysts at Wells Fargo & Company from $10.00 to $8.00 in a research report issued on Thursday,Benzinga reports. The brokerage presently has an “equal weight” rating on the stock. Wells Fargo & Company‘s target price indicates a potential upside of 52.67% from the company’s previous close.

A number of other research analysts have also commented on SNAP. Guggenheim reiterated a “neutral” rating and set a $6.50 price target on shares of Snap in a report on Thursday. B. Riley Financial raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price on the stock in a research report on Thursday. Roth Mkm upped their target price on shares of Snap from $9.00 to $10.00 and gave the company a “neutral” rating in a research note on Friday, January 30th. Cantor Fitzgerald raised their price target on shares of Snap from $7.00 to $9.00 and gave the stock a “neutral” rating in a research report on Thursday, November 6th. Finally, Weiss Ratings restated a “sell (e+)” rating on shares of Snap in a report on Wednesday, January 21st. One equities research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, twenty-three have assigned a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Hold” and an average price target of $8.66.

Snap Stock Up 2.3%

SNAP stock opened at $5.24 on Thursday. The stock has a market capitalization of $9.01 billion, a price-to-earnings ratio of -19.41 and a beta of 0.83. The company has a 50-day moving average of $7.58 and a two-hundred day moving average of $7.84. Snap has a 52-week low of $5.10 and a 52-week high of $11.26. The company has a debt-to-equity ratio of 1.57, a current ratio of 3.67 and a quick ratio of 3.67.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.The business had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. During the same quarter in the previous year, the firm posted $0.01 earnings per share. The company’s revenue for the quarter was up 10.2% on a year-over-year basis. As a group, equities research analysts anticipate that Snap will post -0.3 EPS for the current year.

Insider Buying and Selling at Snap

In other news, CFO Derek Andersen sold 23,715 shares of the stock in a transaction on Wednesday, January 14th. The shares were sold at an average price of $7.83, for a total value of $185,688.45. Following the completion of the transaction, the chief financial officer owned 2,972,051 shares in the company, valued at approximately $23,271,159.33. This represents a 0.79% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, General Counsel Michael J. O’sullivan sold 70,882 shares of Snap stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $591,155.88. Following the sale, the general counsel owned 1,854,982 shares in the company, valued at approximately $15,470,549.88. This trade represents a 3.68% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders sold 393,341 shares of company stock worth $3,169,210. Corporate insiders own 22.68% of the company’s stock.

Hedge Funds Weigh In On Snap

Hedge funds have recently modified their holdings of the stock. Alyeska Investment Group L.P. bought a new position in shares of Snap during the 3rd quarter worth approximately $176,697,000. Junto Capital Management LP bought a new stake in Snap in the third quarter valued at $29,071,000. Voloridge Investment Management LLC raised its stake in Snap by 53.3% during the third quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock worth $79,420,000 after acquiring an additional 3,582,223 shares in the last quarter. Assenagon Asset Management S.A. lifted its holdings in shares of Snap by 537.9% during the fourth quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock valued at $33,492,000 after acquiring an additional 3,499,578 shares during the period. Finally, Holocene Advisors LP lifted its holdings in shares of Snap by 895.9% during the third quarter. Holocene Advisors LP now owns 3,560,234 shares of the company’s stock valued at $27,449,000 after acquiring an additional 3,202,737 shares during the period. 47.52% of the stock is owned by institutional investors and hedge funds.

Key Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.