Brokerages Set TripAdvisor, Inc. (NASDAQ:TRIP) PT at $16.34

Shares of TripAdvisor, Inc. (NASDAQ:TRIP) have been given an average rating of “Reduce” by the thirteen brokerages that are covering the stock, MarketBeat Ratings reports. Five research analysts have rated the stock with a sell recommendation, six have assigned a hold recommendation, one has assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 12-month price target among brokers that have updated their coverage on the stock in the last year is $16.3409.

Several research firms recently weighed in on TRIP. Mizuho set a $17.00 price objective on TripAdvisor and gave the company a “neutral” rating in a report on Friday, November 14th. Sanford C. Bernstein reissued an “outperform” rating and set a $20.00 target price on shares of TripAdvisor in a research report on Friday, November 7th. Zacks Research upgraded shares of TripAdvisor from a “hold” rating to a “strong-buy” rating in a report on Tuesday, January 6th. Wall Street Zen downgraded shares of TripAdvisor from a “strong-buy” rating to a “buy” rating in a research note on Saturday, November 1st. Finally, Jefferies Financial Group cut their price objective on shares of TripAdvisor from $13.00 to $12.50 and set an “underperform” rating on the stock in a report on Thursday, December 11th.

More TripAdvisor News

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Tripadvisor’s Travelers’ Choice and Top Destinations features (multiple outlets) boost brand visibility and could drive site traffic and bookings this season. TripAdvisor’s Travelers’ Choice Picks Will Have You Updating Your 2026 Bucket List
• Positive Sentiment: Tripadvisor’s Top Destinations for 2026 (and multiple city lists — Boston, Nevada, two Illinois cities, an Arizona city) create free publicity and timely travel inspiration that typically lifts engagement and ad/affiliate revenue. Tripadvisor’s Top Destinations for 2026
• Positive Sentiment: Forbes coverage of Tripadvisor’s honeymoon destination report extends reach into higher‑spend travel segments, which supports Viator/experiences monetization. The Best Honeymoon Destinations—According To A 2026 Tripadvisor Report
• Positive Sentiment: Multiple local stories (MSN/Yahoo) highlighting specific cities on Tripadvisor lists should help seasonal search traffic and engagement metrics. Two Illinois cities make Tripadvisor’s Best of the Best list. See rankings
• Positive Sentiment: Additional city features (Arizona beat San Diego, Boston inclusion, Nevada city pick) reinforce Tripadvisor’s role as a travel discovery engine. Travelers named this Arizona city a better destination than San Diego
• Positive Sentiment: Analysis from Seeking Alpha outlines a strategic pivot—tighter Tripadvisor/Viator integration, $85M restructuring savings and Starboard Value involvement—that could materially improve margins and valuation if executed. Tripadvisor: Strategic Pivot Underway, Compelling Upside Ahead
• Negative Sentiment: An analyst survey reported by AmericanBankingNews shows an average rating of “Reduce,” which increases selling pressure and may depress near‑term stock performance. TripAdvisor, Inc. (NASDAQ:TRIP) Receives Average Rating of “Reduce” from Analysts
• Negative Sentiment: Another AmericanBankingNews piece contains a critical analysis of Prosus and TripAdvisor, which can add to negative sentiment among retail and institutional holders. Prosus (OTCMKTS:PROSY) and TripAdvisor (NASDAQ:TRIP) Critical Analysis

Institutional Investors Weigh In On TripAdvisor

A number of hedge funds have recently made changes to their positions in the stock. Ameriprise Financial Inc. grew its stake in TripAdvisor by 24.2% in the third quarter. Ameriprise Financial Inc. now owns 7,416,019 shares of the travel company’s stock valued at $120,585,000 after purchasing an additional 1,445,607 shares during the last quarter. Certares Management LLC boosted its holdings in shares of TripAdvisor by 177.3% in the 2nd quarter. Certares Management LLC now owns 4,751,818 shares of the travel company’s stock valued at $62,011,000 after buying an additional 3,037,959 shares in the last quarter. Geode Capital Management LLC grew its position in shares of TripAdvisor by 48.9% in the 2nd quarter. Geode Capital Management LLC now owns 2,837,654 shares of the travel company’s stock worth $37,036,000 after buying an additional 931,283 shares during the last quarter. Arrowstreet Capital Limited Partnership raised its stake in shares of TripAdvisor by 53.2% during the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 2,629,098 shares of the travel company’s stock worth $34,310,000 after acquiring an additional 912,999 shares in the last quarter. Finally, Holocene Advisors LP lifted its position in TripAdvisor by 78.5% during the third quarter. Holocene Advisors LP now owns 2,210,903 shares of the travel company’s stock valued at $35,949,000 after acquiring an additional 972,369 shares during the last quarter. 98.99% of the stock is currently owned by hedge funds and other institutional investors.

TripAdvisor Stock Down 5.1%

Shares of NASDAQ TRIP opened at $13.28 on Thursday. TripAdvisor has a 52-week low of $10.43 and a 52-week high of $20.16. The firm has a market capitalization of $1.55 billion, a price-to-earnings ratio of 20.75, a PEG ratio of 1.31 and a beta of 0.99. The stock has a 50 day moving average price of $14.69 and a 200 day moving average price of $16.18. The company has a debt-to-equity ratio of 1.21, a quick ratio of 1.33 and a current ratio of 1.33.

TripAdvisor (NASDAQ:TRIP) last issued its earnings results on Thursday, November 6th. The travel company reported $0.65 earnings per share for the quarter, beating analysts’ consensus estimates of $0.58 by $0.07. TripAdvisor had a return on equity of 14.77% and a net margin of 4.23%.The business had revenue of $553.00 million during the quarter, compared to analyst estimates of $562.92 million. During the same period in the previous year, the company posted $0.50 EPS. TripAdvisor’s revenue was up 3.9% on a year-over-year basis. Sell-side analysts expect that TripAdvisor will post 0.46 earnings per share for the current year.

TripAdvisor Company Profile

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.