Reviewing Workiva (NYSE:WK) and Cloudward (OTCMKTS:CDWD)

Cloudward (OTCMKTS:CDWD) and Workiva (NYSE:WK) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk and dividends.

Profitability

This table compares Cloudward and Workiva’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Cloudward	N/A	N/A	N/A
Workiva	-7.15%	N/A	-3.58%

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Cloudward and Workiva, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cloudward	0	0	0	0	0.00
Workiva	0	0	8	0	3.00

Workiva has a consensus target price of $121.57, indicating a potential upside of 38.73%. Given Workiva’s stronger consensus rating and higher probable upside, analysts plainly believe Workiva is more favorable than Cloudward.

Institutional & Insider Ownership

92.2% of Workiva shares are held by institutional investors. 27.8% of Cloudward shares are held by company insiders. Comparatively, 3.9% of Workiva shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Cloudward and Workiva”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cloudward	N/A	N/A	N/A	N/A	N/A
Workiva	$738.68 million	6.66	-$127.53 million	($1.00)	-87.63

Cloudward has higher earnings, but lower revenue than Workiva.

Summary

Workiva beats Cloudward on 5 of the 8 factors compared between the two stocks.

About Cloudward

Cloudward, Inc. operates a Web application distribution platform that delivers Web applications for businesses. The company provides a software-as-a-service (SaaS) ecosystem for building, distributing, and using Web Applications, including a marketplace to deploy and support them. It enables software manufacturers to migrate existing applications or create new applications, as well as package, distribute, host, bill, market, and support the SaaS enabled applications through private label applications marketplaces. The company also develops products for Web applications, which include open standards-based tools, such as the Etelos Application Server and the Etelos Development Environment that support various common programming languages; the English Application Scripting Engine, an open standards-based scripting language for Web developers, businesses, and individual users; and Etelos App Sync, which integrates Web Applications built on its platform with other Web applications. In addition, the company offers Etelos Platform Suite, which allows third parties to use its software platforms and services to develop and operate a private label application and marketplace; and Etelos Web Application Hosting. Further, it provides professional services, including consulting and implementation services; and customer support and management. Cloudward, Inc. serves independent software vendors and marketplace partners, including non-technology businesses in North America, South America, Europe, and the Asia-Pacific region. The company was formerly known as Etelos, Inc. and changed its name to Cloudward, Inc. in August 2012. Cloudward, Inc. was founded in 1999 and is headquartered in Larkspur, California.

About Workiva

Workiva Inc., together with its subsidiaries, provides cloud-based reporting solutions in the United States and internationally. The company offers Workiva platform, a multi-tenant cloud software that provides data linking capabilities; audit trail services; administrators access management; and allows customers to connect data from multiple enterprise resource planning, human capital management, and customer relationship management systems, as well as other third-party cloud and on-premise applications. It serves public and private companies, government agencies, and higher-education institutions. Workiva Inc. was founded in 2008 and is headquartered in Ames, Iowa.