Short Interest in comScore, Inc. (NASDAQ:SCOR) Declines By 60.9%

comScore, Inc. (NASDAQ:SCOR) saw a significant decrease in short interest in February. As of February 15th, there was short interest totalling 17,400 shares, a decrease of 60.9% from the January 31st total of 44,500 shares. Based on an average daily trading volume, of 26,800 shares, the short-interest ratio is presently 0.6 days. Approximately 0.5% of the shares of the stock are sold short.

Institutional Investors Weigh In On comScore

Several institutional investors and hedge funds have recently made changes to their positions in the business. Squarepoint Ops LLC acquired a new stake in shares of comScore during the 4th quarter worth approximately $99,000. Heron Bay Capital Management acquired a new position in shares of comScore during the fourth quarter valued at about $160,000. Renaissance Technologies LLC boosted its position in shares of comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares in the last quarter. Finally, Clune & Associates LTD. acquired a new stake in comScore in the fourth quarter valued at approximately $740,000. Institutional investors own 42.15% of the company’s stock.

comScore Stock Performance

Shares of NASDAQ SCOR traded down $0.02 during midday trading on Friday, reaching $6.04. The stock had a trading volume of 7,448 shares, compared to its average volume of 28,865. The company’s 50 day moving average price is $6.68 and its 200 day moving average price is $6.80. comScore has a twelve month low of $4.89 and a twelve month high of $20.18. The firm has a market cap of $29.54 million, a price-to-earnings ratio of -0.28 and a beta of 1.17.

Wall Street Analyst Weigh In

Separately, StockNews.com began coverage on comScore in a report on Thursday. They set a “hold” rating on the stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.